Everything Rural India Needs
— In One App
Every category of rural life, 16 languages, voice-first — built from scratch for Bharat, not adapted from city apps.
24+
Features
13
Categories
📚
Every Category
16
Languages
All Categories, Everything Rural India Needs
From farm equipment to matrimonial services — one app covers every need of rural and semi-urban India.
Products
87 subcategoriesBuy and sell local products — farm produce, dairy, handmade goods, daily essentials, handicrafts, organic items, and more.
Examples: Fresh milk, organic honey, khadi fabric, brass utensils, terracotta pots, dried fish, silk cocoons, bamboo products, spices, pickles
Services
102 subcategoriesFind and offer skilled services — plumber, electrician, painter, mechanic, carpenter, mason, tailor, beautician, pest control, event management.
Examples: Plumbing repair, house painting, tractor repair, borewell drilling, solar panel installation, waterproofing, glass fitting, locksmith
Rentals
58 subcategoriesRent equipment, vehicles, and tools by the hour, day, or season. Tractors, harvesters, threshers, JCB, sound systems, tents, and more.
Examples: Tractor rental, harvester hire, seed drill, rotavator, generator, wedding car, tent & pandal, sound system
Transport
33 subcategoriesFind transport for goods — mandi trips, milk collection, construction material, farm produce, household shifting, fertilizer delivery.
Examples: Mandi produce transport, milk tanker, sand-gravel delivery, fertilizer-seed transport, household shifting, cold chain delivery
Property
45 subcategoriesList and find property — houses, rooms, agricultural land, shops, godowns, cold storage units, farmhouses, and more. For sale or rent.
Examples: House for sale, room on rent, agricultural land, shop space, godown, farmhouse, cold storage, poultry shed
Food & Dining
62 subcategoriesDiscover local eateries, tiffin services, sweet shops, catering, juice stalls, bakeries, and home-cooked food providers near you.
Examples: Restaurant, tiffin/dabba service, sweet shop, tea-snacks stall, catering for events, ice cream-kulfi, egg-omelette center
Jobs & Work
48 subcategoriesFind and post job opportunities — farm labor, construction work, driver positions, factory work, security guard, daily wage opportunities.
Examples: Farm labor, construction worker, driver, security guard, packaging-sorting, factory worker, MGNREGA work, Anganwadi-ASHA
Rides & Travel
29 subcategoriesShare rides between villages and towns. Find or offer auto-rickshaw, taxi, shared tempo, or emergency vehicle services.
Examples: Ride sharing to town, auto-rickshaw booking, shared tempo, emergency ambulance, school van service
Healthcare
41 subcategoriesFind nearby health services — doctors, veterinarians, medical stores, ambulances, pathology labs, dentists, eye specialists, and traditional healers.
Examples: General physician, veterinary doctor, medical store, ambulance, pathology lab, child specialist, bone setter, ENT specialist
Education & Training
52 subcategoriesFind tutors, training programs, coaching centers, and skill development courses — from agricultural training to computer classes.
Examples: Tuition teacher, computer training, agricultural training, sewing-tailoring class, spoken English, entrepreneurship training
Clothes & Fashion
37 subcategoriesDiscover local clothing shops, tailors, saree stores, fabric dealers, school uniform shops, and fashion accessories providers.
Examples: Saree shop, men's clothing, tailor, fabric store, school uniform, wedding attire, devotional wear, raincoat-umbrella
Matrimonial
34 subcategoriesCommunity-based matchmaking, wedding services, pandit booking, wedding venue rentals, invitation cards, and wedding planning.
Examples: Matchmaking profiles, wedding pandit, wedding venue, invitation cards, mehndi artist, court marriage, pre-marriage counseling
Community & Government
37 subcategoriesAccess government schemes, CSC services, document assistance, post office services, banking help, and community announcements.
Examples: PM Kisan Yojana, Aadhaar services, ration card help, driving license, caste-income certificate, housing scheme, railway ticket
Hundreds of subcategories — Each category contains 29–102 subcategories with customized listing forms, pricing fields, and location-based discovery. If rural India needs it, KaryoSetu has it.
Meet Samjho — Your AI Assistant
Samjho (समझो — “understand”) is not a chatbot. It's an intent engine that understands what you need from natural conversation and takes action. Speak naturally in any of 16 languages.
Hindi Example
“समझो, मुझे नजदीक का प्लंबर ढूंढो”
Context-Aware
A farmer says “कल मेरी प्याज की फसल तैयार है” (my onion harvest is ready tomorrow). Samjho shows workers for hire, tractors for transport, mandi prices, and transport vehicles — one sentence, four relevant actions.
Tech: Whisper (speech recognition) → AI intent engine → Bhashini TTS (speaking back). Voice data is never stored.
“समझो को बोलो, काम हो जाएगा”
24+ Platform Features
Built from scratch for the people of Bharat. Every feature designed for rural realities — not adapted from city apps.
Voice-First Experience (Samjho AI)
Don't know how to type? No problem. Just speak in any Indian language — Hindi, Marathi, Telugu, Tamil, or any of 16 languages. Samjho understands what you need and takes action. Search, create listings, navigate — all by voice.
16 Indian Languages
Every button, every label, every notification — translated into 16 languages. Hindi, English, Marathi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati, Odia, Punjabi, Assamese, Urdu, Sindhi, Kashmiri, and Dogri.
Smart Notifications
Get notified when someone nearby needs your service, when new listings match your interests, or when someone messages you. Voice notifications in your language for users who prefer listening over reading.
Hyperlocal Discovery
Find what you need near your village, taluka, or district. The app uses your location to show services, products, and people nearby. Everything is sorted by distance so the closest options appear first.
Built-in Chat & Calling
Contact sellers directly through in-app chat or voice calls. No need to share your phone number until you're ready. Safe, private communication between buyers and sellers — all within the app.
People Discovery
Browse nearby service providers, sellers, and professionals. See their profiles, skills, ratings, and active listings. Find the right person for any job without relying on word-of-mouth alone.
Favorites & Smart Alerts
Save listings you like and come back anytime. Set alerts for what you're looking for — when a new listing matches your criteria (category, location, price range), you'll be notified instantly.
Setu Card — Your Professional Identity
In rural India, many skilled workers have no business card, no website, no social media presence. The Setu Card gives them a professional identity they can share anywhere.
Mobile Card
Optimized for sharing on WhatsApp and social media
Story Card
Vertical format for WhatsApp Status & Instagram Stories
Print Card
A4 size with cut marks & QR code for physical distribution
Real-world use: A plumber sticks his printed Setu Card at the local tea shop. A farmer WhatsApps her Setu Card to a mandi trader. It's identity + marketing in one simple image.
Built for Real Conditions
Engineered to work where connectivity is patchy and phones are budget-friendly.
Works Offline
Built for 2G speeds. Cached data lets you browse listings, view profiles, and check orders even without connectivity. Syncs automatically when back online.
Under 30MB
Lightweight app that runs smoothly on budget smartphones with 2GB RAM. No heavy graphics — optimized for the phones rural India actually uses.
Server-Driven Updates
New categories, seasonal themes, festival offers, regional content — everything updates server-side. No Play Store downloads needed.
Works on ₹5,000 Phones
Optimized for low-end Android devices. Every screen is designed for performance on budget hardware.
Urban Apps vs KaryoSetu
See why mainstream apps fall short for Bharat.
| Feature | Urban Apps | KaryoSetu |
|---|---|---|
| Audience | Urban, educated | Rural + Semi-urban |
| Language | English/Hindi only | 16 Indian languages |
| Input | Typing required | Voice-first |
| Categories | Single (food OR jobs OR rides) | All categories in one |
| Onboarding | Complex forms | Phone number + voice |
| Family | Individual accounts | 5 profiles per device |
| Trust | Anonymous | Identity verified |
| Business Education | None | KaryoSetu Academy |
| Digital Identity | None | Setu Card |
| Offline Support | Requires 4G | Works on 2G |
| App Size | 100MB+ | Under 30MB |
KaryoSetu is built from scratch for rural India — not adapted from city apps.
Download KaryoSetu
— Free for Everyone
Join lakhs of users across rural India. Find work, hire help, rent equipment, buy & sell — all in your language.