Learn to Create Listings — A Complete Guide to the KaryoSetu Marketplace
Everything on the KaryoSetu marketplace begins with a listing. Whether someone is selling their vegetables, renting out a tractor, or offering tuition services — it all starts with a listing.
A listing is like a digital shop window. Just as a shopkeeper arranges their goods neatly in a market stall, a listing on KaryoSetu showcases your product or service to the world.
A listing contains these elements:
Remember: "A good listing sells, a bad listing sits." — A well-made listing attracts buyers; a poorly made one just sits there gathering dust.
Bad Listing: "Want to sell vegetables" — No photo, no price, no details.
Good Listing: "Fresh spinach — picked this morning, 1 kg = ₹30, from village Sonpur, delivery up to 5 km, look at the photo — so green and lush!"
Which listing will grab more attention? Obviously — the second one!
When a farmer creates a good listing for their crop, they get direct customers. No need for a middleman. Instead of ₹10/kg, they could earn ₹25/kg.
When a buyer sees good photos and a clear description, they feel confident. "This seller is serious, the product must be good."
If the listing already has everything — price, location, availability — the buyer doesn't need to keep calling to ask questions.
The better the listings, the more people will use KaryoSetu. More users = more business = more earnings for everyone.
"Ek achhi listing = ek nayi kamai." (One good listing = one new earning opportunity.) — Every good listing opens a new path to income. As a Setu Saathi, you can create listings for 5-10 people every day — that's 5-10 new earning opportunities!
You're not just someone who creates listings — you are a marketplace quality guardian. Every listing you create builds KaryoSetu's reputation.
"भाई साहब, आइए आपकी [सामान/service] की listing बना देते हैं। बस 5 minute लगेंगे। पहले एक अच्छी photo लेते हैं, फिर price और details डालते हैं। आपको ज़्यादा से ज़्यादा ग्राहक मिलेंगे!"
(Translation: "Brother, let's create a listing for your [product/service]. It'll take just 5 minutes. First we'll take a nice photo, then add the price and details. You'll get as many customers as possible!")
Open the KaryoSetu app on your phone right now. Look at any 5 listings and note down:
The most important part of a listing on KaryoSetu is the photo. People look at the photo first, then read the description. If the photo isn't good, everything else is wasted.
Take photos outdoors in daylight. Morning sunlight between 7-10 AM or evening light between 4-6 PM works best. Never use the flash — flash makes things look unnatural.
If you need to take a photo indoors, go near a window where light comes in. Place the item facing towards the window.
Before taking a photo, wipe your phone's camera lens with the corner of your shirt. Dirty lens = blurry photo. This is the easiest and most commonly ignored step.
There should be no dirt, garbage, or scattered items behind the product. A plain wall, clean floor, or a spread-out cloth — the background will instantly look professional.
Having a TV, children, dirty dishes, or garbage visible in the photo — this weakens the listing. The buyer thinks, "This seller isn't serious."
The entire product should be in the frame — not cut off. If it's a tractor, show the full tractor, not just one tyre. If it's clothing, spread it out fully.
One photo isn't enough. Take at least 3-4 photos:
For smaller items (vegetables, fruits, handicrafts), place your hand in the photo so buyers can gauge the size. A photo of a mango with a hand visible helps the buyer understand how big it is.
Photo 1: Bright red tomatoes in a clean basket, gleaming in the sunlight.
Photo 2: One tomato held in hand — large, round, spotless.
Photo 3: Tomato cut open to show the inside — juicy and fresh.
| Mistake | What Happens | How to Fix It |
|---|---|---|
| Photo taken in the dark | Product not visible at all, looks dark and dull | Go outside, use natural light |
| Blurry photo | Details not visible, buyer doesn't trust it | Clean the lens, hold the phone steady, pause for 2 seconds |
| Messy background | Looks unprofessional | Lay down a white cloth or place item on a clean surface |
| Product is cut off in the frame | Buyer can't see the full product | Step back a little, bring the whole item into the frame |
| Photo downloaded from the internet | Looks like a fake listing, trust is broken, can be reported | Always take your own real photo |
| Too many filters/editing | Product doesn't look like that in reality, leads to returns/complaints | Keep it natural, no filters |
Take photos of 3 things around you right now (anything — a cup of tea, shoes, a book):
The KaryoSetu marketplace has 13 categories and 666 subcategories. Choosing the right category is very important — if you put a listing in the wrong category, the buyer simply won't be able to find it.
| # | Category | Hindi Name | What It Includes | Subcategory Examples |
|---|---|---|---|---|
| 1 | 🛒 Products | Samaan | Any physical goods for sale | Clothes, shoes, utensils, electronics, furniture |
| 2 | 🔧 Services | Sevayein | Any work or service offered | Electrician, plumber, carpenter, tutor, tailor |
| 3 | 🏗️ Rentals | Kiraye Par | Anything available for rent | Tractor, JCB, generator, tent, tools |
| 4 | 🚛 Transport | Parivahan | Vehicle or goods transport services | Auto-rickshaw, pickup van, tempo, bullock cart |
| 5 | 🏠 Property | Jaydaad | Rooms, shops, land | Room rent, shop rent, plot sale, godown |
| 6 | 🍲 Food | Khaana | Homemade or commercial food | Tiffin service, homemade snacks, catering, bakery |
| 7 | 🏥 Healthcare | Swasthya | Health-related services | Doctor, vaidya, physiotherapy, lab tests, medicines |
| 8 | 📚 Education | Shiksha | Education and learning services | Tuition, coaching, computer class, skill training |
| 9 | 💼 Jobs | Naukri | Offering or seeking employment | Farm labor, driver, helper, cook, watchman |
| 10 | 🎉 Events | Kaaryakram | Event and function services | DJ, tent house, catering, photography, pandit |
| 11 | 🌾 Agriculture | Krishi | Everything related to farming | Seeds, fertiliser, crops, pesticides, equipment |
| 12 | 🎨 Handicrafts | Hastashilp | Handmade items | Pottery, embroidery, weaving, painting, jewelry |
| 13 | 🏪 Daily Needs | Rozmarra | Everyday essentials | Groceries, milk, water, gas, mobile recharge |
If selling a physical item → Products / Agriculture / Handicrafts / Daily Needs
If offering work or a service → Services / Healthcare / Education / Events / Transport
Selling → Products
Renting out → Rentals
If it's agricultural produce, put it in Agriculture, not Products. A listing in a specific category reaches more targeted buyers.
"I want to sell my tractor" → Products (it's a sale)
"I want to rent out my tractor" → Rentals (it's a rental)
"I offer tractor driving services" → Services (it's a service)
"I need a tractor driver" → Jobs (it's a job)
❌ Putting milk under Products — put it in Daily Needs (everyday essential)
❌ Putting tiffin service under Products — put it in Food
❌ Putting tuition under Services — put it in Education (more specific)
❌ Putting wedding DJ under Services — put it in Events
Each category has 40-60 subcategories. When you select a category on the app, a list of subcategories will appear. Choose the closest matching subcategory.
If the user can't find the right subcategory, use voice search — just say "plumber" and the app will suggest the correct subcategory.
Place the following items into the correct category:
Answers: 1-Food, 2-Services, 3-Property, 4-Handicrafts, 5-Daily Needs, 6-Events, 7-Agriculture, 8-Property
Products is the most common category. Vegetables, grains, milk, clothes, utensils, electronics — any physical item you want to sell goes here.
"[Vegetable name] — freshly picked this morning / fresh from the farm. [Quality detail — organic / no pesticides / desi variety]. [Quantity available — 10 kg / 50 kg / quintal]. Price: ₹[X] per kg. Delivery from [Location] up to [delivery range]. [Availability — daily / twice a week]."
Title: Fresh Desi Tomatoes — Picked Today
Category: Products → Vegetables
Price: ₹35/kg
Description: "Desi tomatoes picked fresh from the farm this morning. No chemical spray used. Big, red, and juicy. 50 kg available. Delivery from village Sonpur up to 10 km. Minimum order 5 kg. Fresh stock arrives every morning at 7 AM."
Photos: 3 photos — heap, individual, cut open to show the inside
| Item | Unit | Example |
|---|---|---|
| Vegetables/Fruits | per kg | ₹30/kg |
| Grains/Pulses | per kg or per quintal | ₹2,200/quintal |
| Milk | per litre | ₹60/litre |
| Eggs | per dozen or per piece | ₹7/piece |
| Clothing | per piece | ₹250/piece |
| Utensils | per piece or per set | ₹500/set |
| Jaggery/Sugar | per kg | ₹45/kg |
Always mention in the listing: "Will you deliver to the buyer's home or do they need to pick it up?" and "Up to how many km do you deliver?" — this is the buyer's biggest question.
A services listing is quite different — here you're not selling a physical product, but rather your skill and time. That's why trust and credibility matter the most.
"Electrician — [X] years of experience. New wiring, old repairs, MCB/switch fitting, fan/light installation, inverter/solar setup. Service available from [village/block] up to [X] km. Available morning 8 AM to evening 6 PM. Emergency calls accepted too. Charges: ₹[X] per visit + parts extra."
Title: Experienced Electrician — 12 Years Experience
Category: Services → Electrician
Price: ₹300/visit (parts extra)
Description: "Ram Prasad — 12 years of electrical work experience. Wiring, MCB fitting, fan-light installation, inverter setup, solar panel — all work handled. Available up to 15 km from block headquarters. Available morning 8 AM to evening 7 PM. Emergency call: ₹500. Own tools. Has worked in over 500 homes."
Photos: Tools kit, wiring work sample, switchboard fitting
❌ Just writing "I'm an electrician, call me" — no details, no trust built
❌ Not mentioning experience or skills
❌ Not adding past work photos
❌ Not writing the price — buyer feels "they'll tell me later" is suspicious
❌ Not specifying service area — buyer calls and discovers "we don't come that far"
Meet one service provider in your village (electrician/plumber/carpenter/tailor) and ask:
Use their answers to create a listing for them — with photos!
In villages, tractors, JCBs, generators, auto-rickshaws, pickup vans — a lot of equipment runs on a rental basis. This is big business, and a good listing gets more bookings.
A rental listing must include all of the following:
"[Brand Model] tractor for rent — [HP] HP, [condition]. Rate: ₹[X]/hour (fuel extra) or ₹[X]/day (fuel included). Operator included. Available in [block/area]. Trolley/cultivator/rotavator also available. Advance booking required. [Availability days]."
Title: JCB for Rent — Pond Digging / Pit Digging / Leveling
Category: Rentals → Heavy Equipment
Price: ₹1,200/hour
Description: "JCB 3DX available for rent. Pond digging, land leveling, foundation digging — all work handled. Rate ₹1,200/hour, minimum 4 hour booking. Fuel provided by owner. Experienced operator — 8 years of experience. Available anywhere within the block. Book at least 1 day in advance."
Photos: JCB full view, working condition, past work (digging)
Title: Tata Ace Mini Truck — Goods Transport
Category: Transport → Goods Transport
Price: ₹15/km (min ₹500)
Description: "Tata Ace mini truck — 1.5 ton capacity. Goods transport, shifting, bringing items from the market. Rate ₹15/km, minimum ₹500. Loading-unloading help also available (extra ₹200). Available anywhere within the district. Available 6 AM to 9 PM. Call at least 1 hour in advance."
The biggest disputes in rental listings happen over fuel. Clearly write in the listing: "Fuel provided by owner" or "Fuel provided by renter" or "Fuel is included in the rate." This one line saves a lot of problems.
❌ Hiding the condition — writing "tractor is good" when the clutch is actually broken — trust is broken
❌ Unclear rate — "will tell later" — buyer moves to the next listing
❌ Not mentioning fuel terms — disputes after booking
❌ Not updating availability — booking happened but the listing is still live
These three categories need special attention because trust, hygiene, and qualifications matter a lot in them.
A property listing must include these details:
"[Size] room for rent — [Location]. [Amenities — electricity/water/bathroom/parking]. Rent: ₹[X]/month + ₹[X] advance. For [family/bachelor/both]. [Available from date]. [Additional — furniture, cooler, terrace access]."
Title: Shop for Rent in the Market — Main Road
Category: Property → Commercial Space
Price: ₹3,000/month
Description: "200 sq ft shop — on Main Road market, next to the Post Office. Has a shutter, electricity connection, water available. Suitable for any business — grocery, medical, mobile. Rent ₹3,000/month, 3 months advance. Available immediately."
Photos: From outside (shows the location), from inside (shows the size), shutter
In food listings, hygiene is the most important thing. Show the buyer that the food is prepared in a clean and hygienic manner.
If the food seller has an FSSAI registration, make sure to mention "FSSAI Registered" in the listing. This greatly boosts trust. If they don't have one, help them get registered — it's free or very low cost.
❌ Photo of a dirty kitchen — trust gone immediately
❌ Showing stale food in the listing
❌ Not writing the expiry date (for packed food)
❌ Not listing ingredients — important for buyers with allergies
In healthcare listings, qualifications are the most important:
Title: Ayurvedic Vaidya — 20 Years Experience
Category: Healthcare → Ayurveda
Price: ₹100/consultation
Description: "Vaidya Ramnath Sharma — BAMS, 20 years experience. Joint pain, stomach ailments, skin problems, diabetes — Ayurvedic treatment. Clinic: Mohan Nagar, block headquarters. OPD: morning 9 AM - 1 PM, evening 4 - 7 PM. Consultation ₹100. Home visit available (up to 5 km, ₹200 extra)."
❌ Listing unqualified people — it's the Setu Saathi's responsibility to verify
❌ False claims like "100% guaranteed cure"
❌ Listing prescription medicines for sale — this is a legal issue
❌ Unverified medical advice should not go in a listing
Create one listing each:
Each listing must have at least 2 photos and a complete description.
Price is the heart of a listing. Set it too high and nobody buys. Set it too low and the seller loses out. The right price = quick sales + good profit.
First, go to the village or town market and ask — "What's the current price of [item]?" Get rates from 2-3 shops and calculate the average.
Search on the KaryoSetu app — how much are others selling for in the same category and same area? Keep your price slightly lower or equal (if your quality is good, you can keep it equal or even slightly higher).
If you're selling crops or vegetables, check the government mandi rate. You can find it on the app or by phone. You can keep a higher rate than the mandi price for direct selling (since there's no middleman, you save on margin).
Not ₹27, but ₹25 or ₹30. Not ₹1,150, but ₹1,200. Round numbers are easier to remember and simpler to calculate.
₹99, ₹199, ₹499 — these prices work in cities. In villages, ₹100, ₹200, ₹500 feels more trustworthy. Keep it simple.
The price of everything changes with the season:
| Item | Cheaper When | Expensive When |
|---|---|---|
| Tomatoes | January-March (peak season) | June-August (rainy season) |
| Mangoes | May-June (in season) | September+ (off-season) |
| Tractor rental | Aug-Sep (rainy, less work) | Oct-Dec (harvest, sowing) |
| Tent/DJ | July-Aug (rain, fewer weddings) | Nov-Feb (wedding season) |
| Labour | Post-harvest (free time) | Sowing/harvest (busy) |
If the seller wants to discuss the price, write "Price negotiable" in the listing. But keep the starting price realistic — a very high "negotiable" price makes the buyer not even click.
✅ Right: "₹25,000 — negotiable" (tractor trolley, market rate is ₹22,000-28,000)
❌ Wrong: "₹50,000 — negotiable" (same trolley — buyer thinks it's way too expensive, skips it)
Setting too high a price causes these problems:
Setting too low a price causes these problems:
❌ Writing "Free" when it's not actually free — breaks trust
❌ Writing a price without the unit — "₹50" — per kg? per piece? per dozen?
❌ Hiding transport/delivery charges — listing says ₹30/kg, then ₹50 extra is demanded on delivery
❌ Pricing above MRP (for packaged goods) — this is illegal
| Category | Price Unit | Tips |
|---|---|---|
| Vegetables/Fruits | ₹ per kg | Mandi rate + 10-20% (direct selling premium) |
| Grains/Pulses | ₹ per kg / quintal | Check the MSP, mention quality grade |
| Milk | ₹ per litre | Dairy rate + home delivery premium |
| Services | ₹ per visit / per day | Check the area average |
| Rentals | ₹ per hour / per day | Clearly state fuel included/excluded |
| Property | ₹ per month | Mention advance/deposit separately |
| Food | ₹ per plate / per kg | Mention delivery charge separately |
| Handicrafts | ₹ per piece | Justify the handmade premium — tell the story |
"भाई, बाज़ार में यह [सामान] ₹[X] में बिक रहा है। App पर भी लोग ₹[X-Y] range में बेच रहे हैं। आपका [quality/fresh/special] है तो ₹[Z] रखते हैं — अच्छा दाम भी मिलेगा और जल्दी बिकेगा भी।"
(Translation: "Brother, this [item] is selling for ₹[X] in the market. On the app, people are also selling in the ₹[X-Y] range. Since yours is [quality/fresh/special], let's set it at ₹[Z] — you'll get a fair price and it'll sell quickly too.")
Find the current market price of 5 items in your village/town:
Write them down and compare — does it match similar listings on the app?
The photo brings the buyer to the listing, but the description closes the deal. A good description = answers to all the buyer's questions without a single phone call.
While writing a description, think: "If I were the buyer, what would I want to know?" — every question that comes to mind, put the answer in the description.
KaryoSetu is a voice-first app — many users can't type. For them, there's a voice description option. As a Setu Saathi, share these tips:
"[Product name] — [quality/type/brand]. [Quantity available]. Price: ₹[X] per [unit]. [Condition — new/used]. [Special feature — organic, handmade, imported]. Available from [Location]. [Delivery — range, charges]. [Contact preference]."
"[Service name] — [Experience] years experience. [Skills list]. [Service area — how far you'll travel]. [Timing — when available]. Rate: ₹[X] per [visit/day/hour]. [Own tools / material extra]. [Past work mention]. [Contact]."
"[Item name] — [Brand/Model] — [Condition]. Rate: ₹[X] per [hour/day]. [Fuel included/excluded]. [Operator included/excluded]. [Capacity/HP/Size]. [Availability]. [Area]. Advance booking [X] hours/days in advance."
"[Food item/Service name] — homemade, pure [oil/ghee type]. [Menu items]. Price: ₹[X] per [plate/kg/tiffin]. [Timing — order deadline, delivery time]. [Delivery area]. [Packing type]. [FSSAI/Hygiene mention]. [Min order if any]."
| Bad Description ❌ | Good Description ✅ | What Changed |
|---|---|---|
| "Want to sell potatoes, call me" | "Desi potatoes — 50 kg available, ₹20/kg. Chandauli district, Naugarh block. Free delivery up to 10 km. Freshly dug, large size. Minimum order 5 kg." | Details, price, location, delivery, minimum order — all clear |
| "I have a tractor" | "Mahindra 575 DI — 2019 model, 2000 hours run. Tyres 80%, engine perfect. ₹4,50,000 negotiable. Servicing up to date. Papers complete — RC, insurance valid." | Brand, model, year, condition, price, documents — buyer gets everything |
| "Room for rent" | "12x10 ft room, attached bathroom, 24hr water, electricity connection. 200m from the market. ₹2,000/month + ₹6,000 advance. Family preferred. Available from 1 June." | Size, amenities, location, rent, deposit, preference, date — complete picture |
| "I'm an electrician" | "Experienced electrician — 8 years experience. Wiring, MCB, fan, AC installation. 20 km range from block headquarters. ₹250/visit + parts. Morning 7 AM to evening 8 PM. Emergency calls too." | Experience, skills, range, price, timing, emergency — professional listing |
Transform these bad descriptions into good ones:
This chapter is the most important — because one mistake can ruin an otherwise good listing. A Setu Saathi must know all these mistakes so they can stop users from making them.
Problem: Putting tiffin service in Products, putting tuition in Services (it should be Education), putting milk in Products (it should be Daily Needs).
Impact: When the buyer searches, the listing doesn't show up. When they apply a category filter, the listing gets missed.
Before: "Tiffin service" → Category: Products
After: "Tiffin service" → Category: Food → Tiffin Service ✅
Problem: Photo taken in the dark, while shaking, with a dirty lens — the buyer can't see the product at all.
Impact: Buyer skips it — "This listing doesn't look serious."
Before: Dark, blurry photo where nothing is visible
After: Natural light, clean lens, steady hand — a clear photo where every detail is visible ✅
Problem: Downloaded a photo from Google and put it in the listing. The product doesn't actually look like that in reality.
Impact: This is a fake listing. The buyer gets deceived, complaints and reports follow, and the account can be suspended. Trust in the entire marketplace gets damaged.
Using photos downloaded from the internet is strictly prohibited on KaryoSetu. Always take your own real photo — even if it takes 2 extra minutes.
Problem: Just wrote "want to sell" or "call me" — no details at all.
Impact: The buyer would need to ask 10 questions over the phone. Most buyers won't make that much effort — they move to the next listing.
Before: "Want to sell wheat, call me"
After: "Desi wheat — Lok-1 variety, 10 quintal available. ₹2,300/quintal. New crop, good quality, cleaned. Village Rampur, block headquarters. Free delivery for orders above 50 kg, up to 15 km." ✅
Problem: Listing a vegetable that costs ₹30/kg in the market at ₹80/kg, or a ₹5 lakh tractor at ₹50,000.
Impact: Overpricing: nobody buys. Underpricing: buyer gets suspicious — "This cheap? Must be a scam."
Do market rate research (local + app), set a realistic price, use the "negotiable" option.
Problem: The buyer doesn't know whether to call, WhatsApp, or send an app message. Sometimes the seller gets late-night calls.
Impact: Missed leads (buyer couldn't contact) or an irritated seller (calls at the wrong time).
Clearly write in the listing: "WhatsApp preferred, 8 AM to 7 PM" or "Send an app message, will call back later." ✅
Problem: Created 3-4 listings for the same item, thinking "more people will see it."
Impact: The app's algorithm penalizes duplicate listings — ranking drops. The buyer gets irritated — it feels like spam.
Create only one listing for each item/service. If you need to update it (price changed, stock changed), edit the old listing — don't create a new one.
Problem: There's no stock right now but the listing is live. They say "it'll come tomorrow" and create the listing anyway.
Impact: The buyer places an order, maybe even pays, then finds out the item isn't available — trust gone, complaint filed, bad review.
Only list what is currently available. If stock runs out, pause/deactivate the listing. Activate it again when new stock arrives.
Problem: Location not set — the buyer has no idea where the item is available.
Impact: In a hyperlocal marketplace, location is the most important filter. Without a location, the listing doesn't appear properly in search results.
Problem: Created a listing 3 months ago, the price has changed, stock is finished, but the listing still shows the old information.
Impact: Outdated listing = unhappy buyer. Stale listings bring down the marketplace quality.
A Setu Saathi should check their users' listings every week: "Brother, your listing still shows ₹30/kg — is that still the same? How much stock is left?"
| # | Mistake | Fix | Severity |
|---|---|---|---|
| 1 | Wrong Category | See category guide (Ch3) | 🟡 Medium |
| 2 | Blurry/Dark Photos | 6 Golden Rules (Ch2) | 🔴 High |
| 3 | Downloaded Photos | Take a real photo | 🔴 Critical |
| 4 | No/Bad Description | Templates (Ch9) | 🔴 High |
| 5 | Unrealistic Price | Market research (Ch8) | 🟡 Medium |
| 6 | No Contact Preference | Set method + timing | 🟡 Medium |
| 7 | Duplicate Listings | 1 item = 1 listing | 🟡 Medium |
| 8 | Listing without stock | Only list available items | 🔴 High |
| 9 | No Location | Set exact location | 🔴 High |
| 10 | Stale/Outdated Listing | Weekly update routine | 🟡 Medium |
Look at 10 random listings on the KaryoSetu app. For each listing, check:
Give each listing a 1-5 star rating and write down what could be improved. Discuss in your group.
In villages, a lot of work happens through groups — Self Help Groups (SHG), Farmer Producer Organizations (FPO), women's collectives, weaver cooperatives. On KaryoSetu, these groups have a special superpower — Group Listings.
When a listing is created from within a group, it automatically gets a group_id tag attached to it. This means:
Imagine a solo seller — their listing only shows up on their profile. But a group listing appears in two places — the seller's profile + the group's profile. That means double the visibility, double the customers!
When 10 women sell pickles individually, each one is on her own. But when they sell under the name "Maa Durga SHG Homemade Pickle" — it becomes a brand. The buyer feels confident — "This is a group, they won't just disappear."
A solo seller can supply 10 kg of pickle. But a group can supply 100 kg. Hotels, hostels, offices, and wholesale buyers place large orders — and they prefer groups. Group listings make it easy for such buyers to find you.
When the group tag is visible, the buyer knows: "This is a registered group, they'll maintain quality." Especially for SHG listings, there's the added trust of government support and training.
An order comes in through the group profile → the group leader distributes the work among members → everyone gets work, everyone earns. This is the "everyone's listings, everyone's benefit" model.
In the app, go to your group's page. Whether it's an SHG, farmer group, or any other group — open its profile.
Inside the group profile, you'll find an "Add Listing" button. When you create a listing from here, the group_id tag is automatically attached.
Photo, title, description, price, category — fill everything in just as you would for an individual listing. The only difference is that this listing will now be linked to the group.
After publishing, the listing will appear in two places — the seller's own profile + the group profile. The buyer will also see the group's name.
A group listing must be created from within the group (group profile → add listing). If you create a listing the normal way (home → add listing), the group_id tag won't be attached and the listing will only appear on the individual profile.
| Type of Group | What They Can Sell | Benefit of Group Listing |
|---|---|---|
| Women's SHG | Pickle, papad, tailoring, embroidery | Brand identity builds, wholesale orders come in |
| Farmer Group (FPO) | Crops, vegetables, milk, honey | Better prices through bulk selling |
| Weaver Cooperative | Sarees, fabric, rugs, carpets | Handloom brand identity, export orders |
| Fisheries Cooperative | Fish, prawns | Daily fresh supply guarantee |
| Youth Group | Computer repair, mobile service, delivery | Professional team image |
Group: Jai Mata Di Women's SHG, Village Rampur
Title: Homemade Mango Pickle — SHG Women Group
Category: Food → Pickles
Price: ₹180/kg (5 kg jar ₹800)
Description: "Homemade desi mango pickle, prepared by 12 women of Jai Mata Di SHG. Pure mustard oil, rai, methi — grandmother's recipe. 1-year shelf life. FSSAI registered. Minimum order 1 kg. Delivery up to 20 km. 10% discount on bulk orders (50 kg+). Also available for wedding/function catering orders."
Appears on: Seller (Sunita Devi)'s profile + Jai Mata Di SHG group profile
Group: Harit Kisan Producer Organization (FPO), Block HQ
Title: Fresh Organic Vegetables — Direct from Farmer Group
Category: Agriculture → Vegetables
Price: ₹25-40/kg (varies by vegetable)
Description: "Harit Kisan FPO — a group of 25 farmers. Fresh organic vegetables daily — tomato, potato, onion, spinach, okra, eggplant. No chemicals, no pesticides. 200 kg+ available daily. Bulk rates for hotels, hostels, and wholesale buyers. Free delivery within the block. Place orders by 6 AM, delivery by 9 AM."
Appears on: Each member farmer's profile + FPO group profile
"दीदी/भाई, आपके group में बहुत अच्छा काम हो रहा है। अगर हम group की listings KaryoSetu पर बनाएँ तो बड़े-बड़े orders मिल सकते हैं — hotels, offices, wholesale buyers। Group का नाम भी बनेगा और सब members को काम मिलेगा। चलिए, group profile से listings बनाते हैं — बस 10 minute लगेंगे।"
(Translation: "Sister/Brother, your group is doing such wonderful work. If we create group listings on KaryoSetu, you could get big orders — hotels, offices, wholesale buyers. The group's name will grow and all members will get work. Let's create listings from the group profile — it'll take just 10 minutes.")
Find a group in your village/block (SHG, farmer group, weaver cooperative) and:
Creating a good listing is the first step. But there are thousands of listings on the marketplace — how will your listing appear at the top? The answer is — Promotion / Listing Boost.
Promotion means giving your listing extra visibility. Just as a shopkeeper puts up a big banner outside their shop so more people notice it — similarly, a promoted listing on KaryoSetu:
Nobody knows about a new listing yet. Promotion gives it instant visibility. The "first impression" becomes strong — more views = a better chance of selling.
Mango season? Promote it! Diyas and sweets before Diwali? Promote them! The season lasts only a few days — you need maximum visibility during that window.
If it's been 2 weeks since you created a listing and no inquiry has come in — the listing probably needs a boost. Try a promotion and see the difference.
There are 10 other electricians listed in your area? Your listing is getting lost in the crowd? Promotion puts you right at the top.
A farmer spent ₹50 to promote his crop listing. He got 200 extra views, 15 inquiries, and 3 orders — total sales ₹8,000. That means he invested ₹50 and earned ₹8,000! Promotion is an investment, not an expense.
Go to "My Listings" on the app and open the listing you want to promote.
On the listing page, you'll find a "Boost" or "Promote" button. Tap it.
Different plans are available — choose one based on your budget and needs:
| Plan | Duration | Benefit | Best For |
|---|---|---|---|
| Basic Boost | 3 days | Higher in search | Quick trial, small sellers |
| Standard Boost | 7 days | Search + Home page | Regular sellers, seasonal items |
| Premium Boost | 15 days | Search + Home + Banner | Serious sellers, bulk items |
| Super Boost | 30 days | Top position + Banner + Highlights | Businesses, services, rentals |
Pay via UPI, wallet, or any other payment method. As soon as the payment goes through, your listing will be boosted.
To check your promotion status, go to the "My Promotions" section. Here you'll see:
Situation: Ramu Kaka sells organic vegetables. He created a listing but got only 12 views in a week.
Action: He took a 7-day Standard Boost.
Result: In 7 days — 180 views, 22 inquiries, 8 orders. 15 times more views than before!
Lesson: Promotion pulled the listing out of the crowd. Now Ramu Kaka boosts his listing every month.
Situation: 10 days before Diwali — Savitri Didi sells clay diyas.
Action: 15-day Premium Boost + festive keyword "Diwali diyas."
Result: Featured on the home page, 500+ views, 3 wholesale orders (schools, offices). All stock sold out in 8 days.
Lesson: For seasonal products, timing + promotion = maximum sales.
The KaryoSetu app's home page displays banners — these are managed by the admin team. They can feature:
Many sellers are scared of the word "promotion" — "My money will be wasted." Explain it like this: "भाई, बाज़ार में दुकान के बाहर board लगाते हो न? वो भी promotion है। यहाँ बस ₹30-50 में हज़ारों लोगों को दिखाई देगी — बाज़ार के board से 100 गुना सस्ता!"
(Translation: "Brother, you put up a board outside your shop in the market, right? That's also promotion. Here, for just ₹30-50, thousands of people will see your listing — 100 times cheaper than a market board!")
❌ Promoting a bad listing — money wasted; views will come but orders won't
❌ Promoting without stock — inquiries come in, no stock available, bad impression
❌ Not tracking promotion results — you don't even know if it worked or not
❌ Promoting every listing — budget wasted; be smart about which ones to boost
❌ Replying late — an inquiry comes on a promoted listing and you reply 2 days later? The customer is long gone!
Create a promotion plan for one of your listings (or a user's listing):
KaryoSetu has a special feature for those running a food business — the Food Menu. Restaurants, dhabas, tiffin services, home kitchens — anyone selling food can use it.
It's a digital menu card that's linked to your food listing. Just like a restaurant has a menu card showing every dish's name, price, and photo — on KaryoSetu you can set up a complete menu inside your food listing.
Each item in the Food Menu has these details:
Without a menu, the customer only knows: "Food is available here." With a menu, they can see what's on offer, at what price, veg or non-veg — all the information without making a single phone call.
A dhaba with a digital menu card vs. a dhaba that says "call and ask" — which one looks more professional? A menu shows that you're organized and take your business seriously.
The customer sees the menu and decides instantly — "Dal ₹40, 2 rotis ₹20, total ₹60 — let me order." Without a menu? "Bhaiya, what do you have? How much does it cost?" — a 5-minute phone call, and maybe they don't even end up ordering.
Add gajar ka halwa in winter, add lassi in summer. Festival specials — you can easily add or remove items as the seasons change.
First, create a listing in the Food category — tiffin service, dhaba, bakery, whatever it may be. Follow the normal listing process.
After the listing is created, you'll see a "Food Menu" option on the listing page. Open it.
Add items one by one:
If you have many items, organize them into groups — "Main Course", "Snacks", "Drinks", "Specials" — so the customer can browse easily.
Once all items are added, save it. Your food listing will now display the complete menu!
Listing: Shiv Dhaba — Home Style Food, Near NH-7
Food Menu:
| Item | Price | Type | Available |
|---|---|---|---|
| Dal Tadka | ₹40 | 🟢 Veg | ✅ Yes |
| Paneer Bhurji | ₹70 | 🟢 Veg | ✅ Yes |
| Chicken Curry | ₹120 | 🔴 Non-Veg | ✅ Yes |
| Roti (2 pcs) | ₹15 | 🟢 Veg | ✅ Yes |
| Rice (plate) | ₹30 | 🟢 Veg | ✅ Yes |
| Lassi | ₹25 | 🟢 Veg | ❌ No (season over) |
Listing: Geeta Didi's Home-Cooked Meals — Tiffin Service
Food Menu:
| Item | Price | Type | Detail |
|---|---|---|---|
| Lunch Tiffin (Regular) | ₹50 | 🟢 Veg | Dal + sabzi + 4 rotis + rice + pickle |
| Lunch Tiffin (Special) | ₹70 | 🟢 Veg | Paneer/chole + sabzi + 4 rotis + rice + raita + sweet |
| Dinner Tiffin | ₹45 | 🟢 Veg | Sabzi + 4 rotis + dal |
| Monthly Plan (Lunch) | ₹1,200/month | 🟢 Veg | 30 days, except Sundays |
| Monthly Plan (Lunch+Dinner) | ₹2,000/month | 🟢 Veg | 30 days, both meals |
Every morning, check: what's available today, what's not. Mark items that aren't being prepared today as "Unavailable." This takes 30 seconds but massively improves the customer experience.
When the season changes, add new items and remove old ones:
Vegetable/ingredient prices gone up? Update the menu price. If you leave the old price, you'll incur losses. It's better to update the menu in advance rather than surprising the customer with a higher price at delivery.
❌ Outdated menu — items have changed but the menu hasn't; the customer orders something that's no longer available
❌ No photos — a text-only menu doesn't attract customers
❌ Missing Veg/Non-Veg tags — a vegetarian customer accidentally orders non-veg, complaints follow
❌ Not updating prices — customer expects ₹40, you say ₹60, trust is broken
Photos in a food menu are incredibly important. Here's how to take great food photos:
1. Photograph hot food (steam visible is best)
2. Take a top-down (bird's eye) view — show the full plate
3. Arrange the food on clean plates/dishes
4. Use natural light — kitchen light is often too yellow
5. Garnish — fresh coriander, a lemon wedge, green chillies — presentation matters!
Find a food seller in your village/town (dhaba, tiffin, home cook, bakery) and:
Service providers — doctors, tutors, mechanics, beauticians, lawyers — for all of them, KaryoSetu has a powerful feature: Availability Slots. This lets customers see online when a service provider is free and book directly.
Imagine a patient who needs to see a doctor. Here's what used to happen:
With availability slots:
That's the Availability feature — the customer knows in advance, the provider gets an organized schedule.
In villages, people travel long distances — 5-10 km by cycle or bike. If they arrive only to find out "It's a holiday today" or "I'm busy right now, come back in 3 hours" — their entire day is wasted. With availability slots, they know beforehand — no wasted trips.
Without a booking system, everyone shows up at once — crowds, chaos, stress. With slots, you know who's coming at 10, who's coming at 11 — planned and relaxed work.
An organized schedule = less waiting = less idle time = more customers served per day. Instead of chaotically handling 8 customers, you can serve 12 in an organized way.
"Online booking available" — this single line boosts both trust and professionalism. The customer thinks: "This service provider is modern and organized."
Go to "My Listings" and open the service listing for which you want to set up availability.
On the listing page, there will be an "Availability" or "Set Time" option. Open it.
Which days are you available? Monday to Saturday? Weekdays only? Sundays too? Select them. Uncheck your off days.
Set time slots for each day:
The app will automatically create individual slots: 9:00-9:30, 9:30-10:00, 10:00-10:30...
Save the settings. Now customers can see available slots on your listing and book appointments.
Listing: Dr. Ramesh — General Physician
Availability Setup:
| Day | Morning | Evening | Slot Duration |
|---|---|---|---|
| Monday - Friday | 9:00 AM - 1:00 PM | 5:00 PM - 8:00 PM | 20 min |
| Saturday | 9:00 AM - 12:00 PM | Closed | 20 min |
| Sunday | Closed — Emergency Only | ||
Customer sees: "Tomorrow (Tuesday) evening 5:00, 5:20, 5:40, 6:00... are available" → Books the 5:40 slot → Gets a confirmation. Now they just go straight to the clinic at 5:40 — no waiting!
Listing: Priya Ma'am — Math Tuition (Class 8-12)
Availability Setup:
| Day | Batch 1 | Batch 2 | Batch 3 |
|---|---|---|---|
| Mon, Wed, Fri | 4:00 - 5:00 PM (Class 8-9) | 5:00 - 6:00 PM (Class 10) | 6:00 - 7:00 PM (Class 11-12) |
| Tue, Thu, Sat | 4:00 - 5:30 PM (Doubt Session) | 5:30 - 7:00 PM (Test Prep) | — |
New student: Can see on the app which batch is for them, when a slot is free, and send a join request online.
Listing: Suresh Mistri — Bike/Scooter Repair
Availability: Monday-Saturday, 8 AM - 6 PM
Slot Duration: 1 hour
Customer: "My bike's chain is loose, let me book a slot for 10 AM tomorrow." → Goes to the garage at 10 the next day, the mechanic is ready, work done in 30 minutes. Before? "Bhai, very busy today, come tomorrow" — and 2-3 trips wasted.
When a customer makes a booking, the service provider receives a notification. Here's what the provider should do:
Leave a 5-10 minute gap between slots. A doctor's 20-minute appointment can actually take 25 minutes. Buffer time keeps the schedule running smoothly and prevents the next customer from having to wait.
| Service Provider | Slot Duration | Benefit of the Availability Feature |
|---|---|---|
| Doctor / Vaidya | 15-30 min | Less patient waiting, organized OPD |
| Tutor / Teacher | 1 hour | Batch management, new student inquiries |
| Beauty Parlor | 30 min - 2 hours | Service-based booking, bridal advance booking |
| Mechanic | 1-2 hours | Planned repairs, no "come tomorrow" problem |
| Lawyer / Vakeel | 30 min | Consultation scheduling |
| Photographer | 2-4 hours | Event date blocking, advance booking |
| Electrician / Plumber | 1-2 hours | Visit scheduling, area-wise planning |
❌ Setting up slots but never updating them — you took a day off but the app still shows you as available; the customer arrives to a locked door
❌ Slots that are too short — a 10-minute slot for a 30-minute job? You'll end up overbooking
❌ Ignoring booking notifications — customer books, no confirmation comes, they go to someone else
❌ Not updating for holidays/emergencies — suddenly closed, customers frustrated
"भाई/दीदी, आपके पास रोज़ लोग आते हैं — कभी बहुत भीड़, कभी खाली। अगर हम app पर आपका time set कर दें, तो लोग पहले से booking करेंगे। आपको पता रहेगा कौन कब आएगा, wait नहीं करवाना पड़ेगा, और customer भी खुश। एक बार try करते हैं — 5 minute में set हो जाएगा।"
(Translation: "Brother/Sister, people come to you every day — sometimes it's a rush, sometimes it's quiet. If we set up your time on the app, people will book in advance. You'll know who's coming when, no one has to wait, and your customers will be happy too. Let's try it once — it'll take just 5 minutes to set up.")
Meet a service provider in your village/block and:
You've created the listing, the photo is great, the description is complete — but how do you know if the listing is actually working? That's where Listing Insights come in — every listing's own performance report card.
Just like a school report card shows a student's marks — every listing has an insights page that tells you:
Views = how many people looked at the shop window
Inquiries = how many people walked in and asked "How much is this?"
Conversion = out of those who looked at the window, how many came inside — the higher this percentage, the better the listing!
If 100 views came in but 0 inquiries — something's wrong. Maybe the price is too high, or the description is incomplete. Insights tell you "where the problem is" so you can fix it.
Instead of guessing what to improve, look at the data. "Views are coming but no inquiries" — that means the photo/title is good (people are clicking) but there's something lacking in the description or price.
If 1 out of your 5 listings is getting 5 times more views — what's special about that listing? Apply the same strategy to your other listings.
If you've boosted a listing (Chapter 12), insights will tell you — how much did the promotion help? How much did views increase? How many inquiries came in? Was it money well spent?
Go to the "My Listings" section on the app.
Tap on the listing whose performance you want to check.
On the listing page, there will be an "Insights" or "📊 Performance" option. Open it.
Look at the numbers and use the guide below to understand — is the listing doing well or does it need improvement?
| Situation | Diagnosis | Solution |
|---|---|---|
| Low Views, Low Inquiries Nobody is even seeing it |
The listing isn't showing up in search results — maybe the title is wrong, the category is incorrect, or the location isn't set | ✅ Add main keywords to the title ✅ Check the category (Chapter 3) ✅ Set the location ✅ Try promotion (Chapter 12) |
| High Views, Low Inquiries People are looking but not contacting |
The photo/title is good (people are clicking) but there's a gap in the description or price | ✅ Check the price — is it too high? ✅ Complete the description (Chapter 9) ✅ Make the contact method clear ✅ Add more photos |
| Good Views, Good Inquiries Everything is going great! |
The listing is strong, there's demand, everything is working | ✅ Congratulations! Keep it up ✅ Keep stock/availability updated ✅ Collect reviews/feedback ✅ Create more listings for similar items |
| Views Are Declining Used to be good, now dropping |
The listing has become stale, competition has increased, or the season has changed | ✅ Refresh the listing — new photos, updated description ✅ Re-check the price ✅ Apply a promotion boost ✅ Check the season — is it off-season? |
Seller: Munna Bhai — sells used mobiles
Insights: 85 views, 2 inquiries (Conversion: 2.4%)
Diagnosis: Views are decent (people are looking), but inquiries are very low (nobody is making contact).
Checked: The photo was good, the title was fine, but — the description only said "want to sell mobile." Price? Model? Condition? Storage? Battery? — nothing!
Fix: Updated the description — "Samsung Galaxy M31, 6GB/128GB, 1.5 years old, battery health 88%, scratch-free screen, charger + bill included, ₹6,500 negotiable."
Result: The following week — 90 views, 14 inquiries (Conversion: 15.5%)! Same views, 7 times more inquiries — just by fixing the description!
Saathi: Every Sunday evening, checks the insights for 10 sellers' listings in their area.
Process:
Result: In 1 month, the average conversion for listings in the area went from 4% to 11%. Sellers happy, buyers happy, Saathi's reputation grew!
Conversion Rate = (Inquiries ÷ Views) × 100
| Conversion Rate | Rating | Action |
|---|---|---|
| 15%+ | ⭐⭐⭐⭐⭐ Excellent | Congratulations! The listing is top-class. |
| 10-15% | ⭐⭐⭐⭐ Good | Looking good — minor improvements can make it even better. |
| 5-10% | ⭐⭐⭐ Average | Improve the description, price, or photos. |
| 2-5% | ⭐⭐ Below Average | Audit the listing — use the Chapter 10 checklist. |
| 0-2% | ⭐ Poor | Listing overhaul needed — check photo, description, price, and category. |
"भाई, आपकी listing को पिछले हफ़्ते [X] लोगों ने देखा। लेकिन सिर्फ [Y] लोगों ने contact किया। इसका मतलब listing में कुछ सुधार करें तो और ज़्यादा orders आएँगे। चलिए, मैं आपकी description थोड़ी better बना देता हूँ और 1-2 नई photos डाल देते हैं — अगले हफ़्ते फ़र्क़ दिखेगा।"
(Translation: "Brother, [X] people viewed your listing last week. But only [Y] actually contacted you. That means if we make some improvements to the listing, more orders will come in. Let me make your description a bit better and add 1-2 new photos — you'll see the difference next week.")
Follow this routine every week:
Open the insights for 3 of your (or a seller's) listings and:
Use this checklist every time you create a listing. Don't publish the listing until all boxes are checked.
Rate every listing using this score card:
| Score | Checked Items | Rating | Action |
|---|---|---|---|
| 15/15 | All checked ✓ | ⭐⭐⭐⭐⭐ Perfect! | Go ahead and publish! |
| 12-14 | 1-3 missing | ⭐⭐⭐⭐ Good | Fix missing items, then publish |
| 9-11 | 4-6 missing | ⭐⭐⭐ Average | Improvements needed — fix photos/description |
| 6-8 | 7-9 missing | ⭐⭐ Weak | Major rework — rebuild the listing |
| 0-5 | 10+ missing | ⭐ Poor | Don't publish — training needed |
| What You're Selling/Offering | Category |
|---|---|
| Vegetables, fruits, grains, clothes, utensils, electronics | 🛒 Products |
| Electrician, plumber, carpenter, tailor, beauty | 🔧 Services |
| Tractor, JCB, generator, tent for rent | 🏗️ Rentals |
| Auto, pickup, tempo, truck — goods/passenger transport | 🚛 Transport |
| Room, shop, land, godown | 🏠 Property |
| Tiffin, catering, homemade food, bakery | 🍲 Food |
| Doctor, vaidya, lab, physiotherapy | 🏥 Healthcare |
| Tuition, coaching, computer class, training | 📚 Education |
| Labour, driver, helper, cook | 💼 Jobs |
| DJ, tent house, pandit, photography | 🎉 Events |
| Seeds, fertiliser, crops, pesticides, equipment | 🌾 Agriculture |
| Pottery, embroidery, weaving, painting | 🎨 Handicrafts |
| Groceries, milk, water, gas, recharge | 🏪 Daily Needs |
Every listing is a story. A great listing is one that tells the buyer everything without a single phone call — what it is, what it's like, how much it costs, where to get it. As a Setu Saathi, your job is to tell every user's story in the best possible way. One perfect listing = one happy seller + one happy buyer = a stronger marketplace. Now go out there and create the best listings in the world! 🚀