How to Explain KaryoSetu to New Users — Complete Communication Guide
You're not just showing an app — you're building trust. A single good conversation can transform an entire village. In this chapter, we'll understand why the art of communication is the most important skill for a Setu Saathi.
Many people think a Setu Saathi's job is simply to get people to install an app. But the real work is much bigger than that. You are a bridge (setu) — a bridge between technology and the village. When a farmer is afraid of their phone, you help take away that fear. When a shopkeeper thinks "this isn't for me," you show them it was built exactly for people like them.
In Rampur village, there was a Setu Saathi named Savita. In her first week, she spoke to 50 people but only 3 downloaded the app. She was disappointed. Then she changed her approach — she first listened to people's problems, then showed them the app. The next week, 28 out of 50 people created accounts! What was the difference? The way she talked.
Remember this — every person you explain it to will tell at least 5–10 more people. If you explain it so well to a farmer that they're happy, they'll tell their friends, relatives, and neighbors too. This is a chain reaction.
Your goal isn't just downloads — your goal is to make the other person so happy that they tell others on their own. Word-of-mouth is the most powerful form of marketing.
In villages, people first trust the person, then trust what they say. If you rush and just start showing the app, people will think "this person is here to sell something." But if you first listen to them, understand their problem, and then gently say "brother, there's something that might help you" — they'll listen.
Never interrupt someone while they're speaking. Never say "you really should do this." Never make false promises ("you'll earn lakhs from this"). Once trust is broken in a village, it never comes back.
Let's understand the difference between good and bad communication with a table:
| Bad Communication | Good Communication | Result |
|---|---|---|
| "Download the app, it's free" | "Brother, how is your vegetable shop doing?" | They'll run from the first, but connect with the second |
| Talking non-stop without listening | Listen for 2 minutes first, then speak | The other person will feel valued |
| "It's really easy" | "It may feel new at first, but I'm here to help" | Less fear, more trust |
| Looking at your phone while talking | Making eye contact and smiling while talking | A personal connection is built |
| Reciting the same script to everyone | Speaking to each person based on their needs | Every conversation feels relevant |
People forget facts, but they remember stories. When you explain KaryoSetu, tell stories more than numbers and features.
"भाई साहब, पिछले महीने सोनपुर में एक किसान ने अपनी गोभी KaryoSetu पर डाली। दो दिन में 5 लोगों ने उसे call किया। उसे मंडी जाने की ज़रूरत ही नहीं पड़ी — सब खेत पर ही आकर ले गए। सोचो, आपकी भी फसल ऐसे बिके तो?"
[English] "Brother, last month a farmer in Sonpur listed his cauliflower on KaryoSetu. In two days, 5 people called him. He didn't even need to go to the market — everyone came to his farm to buy. Imagine if your crops sold like that too?"
Think of a real story from your village or area where someone tried something new and it benefited them (whether related to KaryoSetu or not). Write that story using the formula above. Then practice telling it to a partner.
Sometimes you only get 30 seconds — at a tea stall, on the road, or somewhere else. In that short time, you need to explain KaryoSetu well enough that the other person stops and says "tell me more." In this chapter, we'll prepare 30-second pitches for 3 different audiences.
An elevator pitch or "one-breath pitch" — this is a short statement you can say in a single breath. The goal is to win their heart, not give every detail. Just enough that they stop, get interested, and say "Really? Tell me more."
"KaryoSetu is a C2C marketplace that enables hyperlocal transactions" — ❌ Nobody will understand! "KaryoSetu is an app with features" — ❌ Boring, nobody will listen!
A farmer's biggest problem: Crops aren't selling, the market is far away, middlemen pay low prices.
"भाई साहब, एक बात बताइए — फसल लेकर मंडी जाने में कितना खर्चा आता है? और फिर भी जो दाम मिलता है वो कम लगता है, है ना? देखो, एक app है — KaryoSetu — ये आपके गाँव का digital बाज़ार है। इसमें आप अपनी फसल की photo डालो, दाम लिखो — और 10 किलोमीटर के अंदर जिसको चाहिए वो सीधा आपको call करेगा। मंडी जाने की ज़रूरत ही नहीं। चलो, 2 मिनट में दिखाता हूँ?"
[English] "Brother, tell me one thing — how much does it cost to take your crops to the market? And even then, the price you get feels too low, doesn't it? Look, there's an app — KaryoSetu — it's your village's digital marketplace. Just post a photo of your crop, set the price — and anyone within 10 kilometers who needs it will call you directly. No need to go to the market at all. Let me show you in 2 minutes?"
A shopkeeper's problem: Fewer customers, competition from big city shops, people ordering from outside.
"सेठ जी, एक बात बताइए — कभी ऐसा होता है कि दुकान में सामान पड़ा है लेकिन ग्राहक आ नहीं रहे? देखो, एक app है — KaryoSetu — इसमें आप अपनी दुकान का सामान डाल दो, photo के साथ। आस-पास के 10 गाँव के लोग देख सकते हैं कि आपके पास क्या-क्या मिलता है। लोग सीधा आपको phone करेंगे। ये आपकी दुकान की online दुकान है — बिलकुल free। दिखाऊँ?"
[English] "Seth ji, tell me — does it ever happen that you have stock in your shop but customers aren't coming? Look, there's an app — KaryoSetu — you can list your shop's goods with photos. People from 10 nearby villages can see what you have available. They'll call you directly. It's your shop's online store — completely free. Shall I show you?"
Electricians, plumbers, masons, drivers, tailors — their problem: Finding work is difficult, only acquaintances call them.
"भाई, आप electrician हो ना? बताओ, काम कैसे मिलता है — सिर्फ जानने वाले बुलाते हैं, है ना? अगर मैं बोलूँ कि 10 km के अंदर जिसको भी electrician चाहिए, उसे आपका नाम, phone number, और rate सबसे पहले दिखे — तो? KaryoSetu app में बस एक बार अपनी profile बना लो — 'Electrician, फलाँ गाँव, rate ₹200/hour' — बस। जब भी किसी को ज़रूरत होगी, आपको direct call आएगा। लगाएँ?"
[English] "Brother, you're an electrician, right? Tell me, how do you get work — only people who already know you call, right? What if I told you that anyone within 10 km who needs an electrician will see your name, phone number, and rate first? Just create your profile once on the KaryoSetu app — 'Electrician, such-and-such village, rate ₹200/hour' — that's it. Whenever someone needs you, you'll get a direct call. Shall we set it up?"
Once your 30-second pitch is ready, just reading it isn't enough — practice it out loud.
Stand in front of a mirror at home and deliver the pitch. Watch your face — are you smiling? Do you look confident? Record it on your phone and listen — is the speed okay? Is your voice clear?
Let's break down the farmer pitch word by word:
| What to Say | Why to Say It | How Many Seconds |
|---|---|---|
| "Brother, tell me one thing" | Attention grab — start with a question | 3 sec |
| "How much does it cost to take crops to market?" | Touch their problem — they'll relate | 5 sec |
| "And even then, the price feels too low, right?" | Show empathy — "I understand" | 4 sec |
| "There's an app — KaryoSetu — your village's digital marketplace" | Simple definition — one they'll remember | 5 sec |
| "Post a photo, set the price" | Show how easy it is | 3 sec |
| "People within 10 km will call you" | Concrete benefit — use numbers | 4 sec |
| "No need to go to the market" | Pain point removed | 3 sec |
| "Let me show you in 2 minutes?" | CTA — clear next step | 3 sec |
When someone hears your 30-second pitch and says "Really? Tell me more" — now you have 3 minutes. These 3 minutes are the most important — you need to cover the problem, solution, demo, and call-to-action. In this chapter, we'll learn a proven structure.
Always follow this structure:
| Step | What to Do | Time | Example |
|---|---|---|---|
| H — Hook | Grab their attention — a surprising fact | 10 sec | "Did you know that market middlemen take a 30% commission?" |
| P — Problem | State their problem | 30 sec | "Market is far, transport costs, middlemen..." |
| S — Solution | How KaryoSetu solves it | 60 sec | "Digital marketplace — direct customers — voice listing" |
| D — Demo | Show it on your phone | 60 sec | Open the app, show listings, search |
| C — CTA | Tell them the next step | 20 sec | "Let's create your account, it takes 2 minutes" |
[Hook — 10 sec]
"भाई साहब, एक बात बताइए — जब आप मंडी जाते हो, तो फसल का जो दाम आपको मिलता है और जो दाम ग्राहक देता है — दोनों में कितना फ़र्क होता है? 30-40% तो बिचौलिया खा जाता है, है ना?"
[English] "Brother, tell me — when you go to the market, the price you get for your crop and the price the customer pays — how big is the gap? The middleman takes 30-40%, right?"
[Problem — 30 sec]
"और ऊपर से मंडी जाने में transport का खर्चा, दिन भर का समय, कभी-कभी सामान खराब भी हो जाता है। और सबसे बड़ी बात — आपको पता ही नहीं चलता कि आपके आस-पास कौन खरीदना चाहता है। हो सकता है बगल वाले गाँव में कोई बिलकुल वही चीज़ ढूँढ रहा हो जो आपके पास है — लेकिन आप दोनों को एक-दूसरे का पता ही नहीं।"
[English] "On top of that, there's the transport cost to the market, a whole day's time, and sometimes the goods spoil too. And the biggest thing — you don't even know who nearby wants to buy. Someone in the next village might be looking for exactly what you have — but neither of you knows about the other."
[Solution — 60 sec]
"तो इसी problem को solve करने के लिए KaryoSetu बनाया गया है। ये आपके गाँव और आस-पास के 10-15 गाँवों का digital बाज़ार है। इसमें आप अपनी फसल, सब्ज़ी, दूध, कुछ भी — photo खींचकर डाल दो। दाम लिख दो। बस।
अब 10 किलोमीटर के अंदर जो भी ये चीज़ खरीदना चाहता है — चाहे restaurant वाला हो, दुकानदार हो, या कोई भी — उसे आपकी listing दिखेगी। वो सीधा आपको call करेगा। कोई बिचौलिया नहीं। दाम आप तय करो, बेचना है तो बेचो, नहीं तो ना कहो।
और सबसे अच्छी बात — अगर आपको type करना नहीं आता तो कोई बात नहीं। बस बोलो — 'मेरे पास 2 क्विंटल आलू हैं, दाम 15 रुपये किलो' — app खुद लिख लेगा। Voice से सब हो जाता है।"
[English] "KaryoSetu was built to solve exactly this problem. It's a digital marketplace for your village and the 10-15 villages around you. Post a photo of your crop, vegetables, milk, anything — and set your price. That's it.
Now anyone within 10 kilometers who wants to buy will see your listing — whether it's a restaurant owner, a shopkeeper, or anyone else — they'll call you directly. No middleman. You set the price; sell if you want to, say no if you don't.
And the best part — if you can't type, that's no problem at all. Just speak — 'I have 2 quintals of potatoes, price 15 rupees per kilo' — the app writes it all by itself. Everything works through voice."
[Demo — 60 sec]
"चलो दिखाता हूँ — [phone निकालो] — देखो, ये है KaryoSetu app। ये देखो, अभी इसमें आपके इलाके के लोगों ने क्या-क्या डाला है — [listings scroll करो] — देखो, फलाँ गाँव का राजेश 10 किलो टमाटर बेच रहा है, ये देखो किसी ने ट्रैक्टर किराए पर दिया है।
अब मैं search करता हूँ 'आलू' — [search करो] — देखो, 3 results आए। ये सब आपके 10 km के अंदर हैं। ऐसे ही अगर आप अपना सामान डालोगे तो दूसरे लोग आपको ढूँढ पाएँगे।"
[English] "Let me show you — [take out your phone] — look, this is the KaryoSetu app. See what people from your area have posted — [scroll through listings] — look, Rajesh from such-and-such village is selling 10 kg tomatoes, someone has a tractor available for rent.
Now let me search for 'potatoes' — [search] — see, 3 results came up. These are all within 10 km of you. In the same way, if you list your goods, other people will be able to find you."
[CTA — 20 sec]
"तो भाई साहब, चलो आपका account बना लेते हैं — बस phone number चाहिए, 2 मिनट में हो जाएगा। और आज ही आपकी पहली listing भी डाल देते हैं — जो भी बेचना है, एक photo खींच लेते हैं। क्या बोलते हो?"
[English] "So brother, let's create your account — just need your phone number, it'll be done in 2 minutes. And today itself we'll put up your first listing — whatever you want to sell, we'll take a photo. What do you say?"
Keep these things in mind while showing a demo:
Before you leave home, open the app and check — are listings loading? Is the internet working? Is the battery charged? Is screen brightness at max? Even a single technical glitch can ruin the demo.
| Mistake | What Happens | What to Do Instead |
|---|---|---|
| Taking 4-5 minutes | The other person gets bored | Practice with a timer — 3 min max |
| Skipping the problem | The solution doesn't feel relevant | Always state their problem first |
| Not showing a demo | It feels like "just talk" | Always show the live app |
| Forgetting the CTA | The conversation ends, nothing happens | Always say "let's create your account" |
| Listing too many features | It becomes confusing | Mention 2-3 features max, the rest can come later |
Saying the same thing to everyone is the biggest mistake. What appeals to a farmer will bore a shopkeeper. What excites a young person will scare an elderly person. In this chapter, we'll learn tailored pitches for 6 different audiences.
They wake up at 5 AM, go to the fields, and come back tired in the evening. They mostly use their phone for calls and WhatsApp. They're frustrated with middlemen at the market. Transport is expensive. They worry about their crops spoiling.
"चाचा जी, नमस्कार! फसल कैसी है इस बार? [सुनो] अच्छा, तो दिक्कत ये है कि बेचने में मंडी जाना पड़ता है... देखो, एक app है — KaryoSetu — इसमें आप बस अपनी फसल की photo डालो, बोलो 'मेरे पास 5 क्विंटल गेहूँ है, दाम 2200 रुपये क्विंटल' — बस, app खुद लिख लेगा। आस-पास के 10 गाँव के लोग देखेंगे और जिसको चाहिए वो आपको सीधा call करेगा। ट्रैक्टर चाहिए किराये पर? वो भी मिल जाएगा इसमें।"
[English] "Uncle, namaskaar! How's the crop this time? [Listen] I see, so the problem is you have to go to the market to sell... Look, there's an app — KaryoSetu — just post a photo of your crop, say 'I have 5 quintals of wheat, price 2200 rupees per quintal' — that's it, the app will write it itself. People from 10 nearby villages will see it and whoever needs it will call you directly. Need a tractor for rent? You'll find that on here too."
They sit at their shop all day. Fewer customers are coming — people order from the city or online. How to compete is their biggest worry.
"सेठ जी, नमस्कार! दुकान कैसी चल रही है? [सुनो] हाँ, आजकल competition बढ़ गया है... एक बात बताता हूँ — क्या आपको पता है कि बगल के 5 गाँवों के लोगों को ये पता ही नहीं कि यहाँ ये सामान मिलता है? KaryoSetu app में अपनी दुकान की listing कर लो — क्या-क्या मिलता है, photo डाल दो, rates डाल दो। जो लोग search करेंगे 'किराना दुकान' या 'सीमेंट' — उन्हें आपकी दुकान सबसे पहले दिखेगी। ये आपकी online दुकान है — free में।"
[English] "Seth ji, namaskaar! How is business? [Listen] Yes, competition has increased a lot these days... Let me tell you something — do you know that people in the 5 neighboring villages don't even know this stuff is available here? List your shop on the KaryoSetu app — what you stock, post photos, add your rates. When people search for 'grocery shop' or 'cement,' your shop will show up first. This is your online shop — for free."
They run a group of 10-15 women. Some of them make products — pickles, papad, tailored clothes, spices. Their biggest problem is selling — they don't have market access. They only sell within the village.
"दीदी, नमस्कार! आपका group बहुत अच्छा काम करता है — मैंने सुना कि आप अचार और पापड़ बनाती हैं? [सुनो] बहुत अच्छा! एक बात बताती हूँ — आपका अचार इतना अच्छा है लेकिन सिर्फ इसी गाँव में बिकता है, है ना? KaryoSetu app में अगर आप अपने products डाल दें — photo, दाम, कहाँ मिलेगा — तो 10-15 गाँवों के लोग देख पाएँगे। शादी-ब्याह के season में कोई 50 kg अचार ढूँढ रहा है — उसे आपका नाम सबसे पहले दिखे। पूरा group मिलकर listing डालो — एक brand बन जाएगा आपका।"
[English] "Didi, namaskaar! Your group does such wonderful work — I heard you make pickles and papad? [Listen] That's great! Let me tell you something — your pickles are so good but they only sell in this village, right? If you list your products on the KaryoSetu app — photos, prices, where to get them — people from 10-15 villages will be able to see them. During wedding season, someone looking for 50 kg of pickles will see your name first. The whole group can list together — you'll become a brand."
They're afraid of technology. They think "this is for kids." They use their phone only for making calls. But they have experience, land, and respect in the community.
"बाबू जी, पैरी पैना। आपकी तबियत कैसी है? [बैठो, सुनो, जल्दी मत करो]
बाबू जी, एक बात बताना चाहता था — आपके पास ट्रैक्टर है ना? आजकल season में बहुत लोग ट्रैक्टर ढूँढते हैं। एक app है — बस इसमें बोलना है 'मेरा ट्रैक्टर किराये पर मिलेगा, 500 रुपये घंटा' — type करने की ज़रूरत नहीं, बस बोलो। जिसको चाहिए वो phone करेगा आपको।
आप चिंता मत करो — मैं सब करके देता हूँ। बस आपका phone number चाहिए। कोई पैसा नहीं लगता।"
[English] "Babu ji, greetings. How is your health? [Sit down, listen, don't rush]
Babu ji, I wanted to tell you something — you have a tractor, right? This season, many people are looking for tractors. There's an app — you just need to say 'my tractor is available for rent, 500 rupees per hour' — no need to type, just speak. Whoever needs it will call you.
Don't worry — I'll take care of everything. Just need your phone number. It doesn't cost anything."
Don't rush — respect their time. Use very simple language — talk about benefits, not features. Involve their children or grandchildren — "your son can teach you the rest." Never say "it's very easy" — it makes them feel you think they're foolish.
They know how to use a phone, use Instagram/YouTube. They're looking for work or want to do something. Boredom and frustration — "there's nothing in the village."
"भाई, तू कुछ करना चाहता है ना? पैसा कमाना चाहता है? देख, KaryoSetu app है — इसमें तू अपनी skill डाल सकता है। Photography आती है? डाल दे। Bike repair? डाल दे। Tuition दे सकता है? वो भी डाल दे। 10 km में जिसको भी ज़रूरत होगी, तेरा number आएगा सबसे पहले।
और एक बात — तू सेतु साथी भी बन सकता है। गाँव के लोगों को app सिखा, उनका account बना — तेरा community में नाम होगा, skills बढ़ेंगी, और future में ये experience resume में भी काम आएगा।"
[English] "Bro, you want to do something, right? Want to earn money? Check out the KaryoSetu app — you can list your skills on it. Know photography? List it. Bike repair? List it. Can give tuition? List that too. Anyone within 10 km who needs it will see your number first.
And one more thing — you can also become a Setu Saathi. Teach people in the village how to use the app, create their accounts — you'll build a name in the community, develop skills, and this experience will look great on your resume in the future."
They manage the household. They want to do something but can't go out. Tailoring, pickles, papad, spices — they make these things but don't know how to sell them.
"भाभी जी, नमस्कार! सुना है आप बहुत अच्छा अचार बनाती हैं? [सुनो, तारीफ़ करो]
भाभी जी, एक बात बताती हूँ — आपका अचार इतना tasty है, लेकिन सिर्फ परिवार और पड़ोसी खाते हैं। अगर मैं बोलूँ कि बिना घर से बाहर निकले, आप अपना अचार 10-15 गाँवों में बेच सकती हैं — तो? KaryoSetu app में बस photo डालो, rate लिखो। जिसको चाहिए वो phone करेगा। पैसा सीधा आपके हाथ में। घर बैठे-बैठे business हो जाएगा — और पूरी independence।"
[English] "Bhabhi ji, namaskaar! I've heard you make wonderful pickles? [Listen, compliment them]
Bhabhi ji, let me tell you something — your pickles are so tasty, but only your family and neighbors get to enjoy them. What if I told you that without leaving home, you can sell your pickles across 10-15 villages? Just post a photo on the KaryoSetu app, write the rate. Whoever needs it will call you. Money directly in your hands. A business from home — and complete independence."
If you're a male Saathi, talk to women in the presence of a family member. Use respectful language. Don't take their phone and do it yourself — teach them so they can do it themselves. If a female Saathi is available, send her instead.
| Audience | Main Hook | What to Avoid | Best Time |
|---|---|---|---|
| Farmer | Remove the middleman, sell directly | Technical jargon | Evening 5-7 PM (returning from fields) |
| Shopkeeper | New customers, online visibility | "Your shop will shut down" | Afternoon 2-4 PM (fewer customers) |
| SHG Leader | Group selling, build a brand | Individual approach | After the SHG meeting |
| Elderly | Voice feature, simplicity | Saying "it's easy" | Morning 9-11 AM (free time) |
| Young Person | Earning, skills, modern | Lecturing | Evening, weekends |
| Homemaker | Business from home, independence | Taking their phone | Afternoon (children at school) |
Below are 5 situations. For each situation, decide which pitch you would use:
Research says people decide within the first 7 seconds whether they will trust you or not. And 93% of that decision comes from body language and tone — only 7% from words. So how you say things matters more than what you say.
This is the simplest and most powerful tool. A genuine smile makes the other person feel comfortable. Don't fake a smile — be truly happy that you're about to help someone.
Eye contact = confidence + honesty. People don't trust those who don't look them in the eye. But don't stare — look away occasionally, then look back.
Talking while slouching doesn't project confidence. Sit up straight, open your shoulders.
This is a very important point that most people forget.
If someone is sitting on the ground and you're standing — the conversation doesn't feel equal. There's automatically a sense of superiority. If a farmer is sitting in the field — you sit too. If the shopkeeper is on a cushion — sit across from them. Match their level.
Hand gestures bring conversations to life. But use the right gestures!
| Good Gestures ✅ | Bad Gestures ❌ |
|---|---|
| Showing open palms (honesty) | Pointing with a finger (aggressive) |
| Both hands open (welcoming) | Arms crossed while sitting (closed) |
| Counting on fingers ("there are three benefits") | Moving hands too much (distracting) |
| Pointing at the phone screen (demo) | Keeping the phone facing yourself (excluding) |
Mirroring means subtly copying the other person's body language. If they're speaking slowly, you speak slowly too. If they're laughing, you laugh too. This unconsciously makes them feel "this person is like me" — and trust builds.
Match their speed — if they speak fast, you do too; if they speak slowly, you do too. Match their volume. If they're serious, you be serious too; if they're laughing, you laugh too. But don't copy them exactly — keep it subtle.
The most common mistake: looking at your own phone while talking. A notification pops up — you pick up the phone. This feels very disrespectful.
There are some unwritten rules in villages that are important to follow:
7 out of 10 people will say "no" the first time. This is normal. "No" doesn't mean "never" — "no" means "I need more information" or "I have some fear." In this chapter, we'll understand the 8 most common objections — the real reason behind each one, the empathetic response, and the follow-up.
| Step | What to Do | Example |
|---|---|---|
| A — Acknowledge | Accept what they said | "Yes, you're absolutely right..." |
| E — Empathize | Understand their feeling | "I understand, new things can be scary..." |
| R — Redirect | Show a different angle | "But think about this..." |
| F — Follow-up | Keep the door open | "Whenever you feel like it, just let me know..." |
"I don't understand how this will help me." Or "I don't have time right now." Or "This person is here to sell something."
"बिलकुल भाई साहब, कोई ज़बरदस्ती नहीं है। बस एक बात बताइए — आप [सब्ज़ी/सामान/service] बेचते हैं ना? अगर कोई आपको कहे कि बिना कुछ खर्चा किए आपके ग्राहक बढ़ जाएँ — तो कम-से-कम सुनना तो चाहोगे ना? बस 2 मिनट — अगर काम का नहीं लगा, तो मैं खुद चला जाऊँगा।"
[English] "Absolutely, brother, no pressure at all. Just tell me one thing — you sell [vegetables/goods/services], right? If someone told you that you could get more customers without spending anything — wouldn't you at least want to hear about it? Just 2 minutes — if it doesn't seem useful, I'll leave on my own."
Don't panic when you hear "I don't need it." 80% of the time, it's an automatic response — people reject anything new at first. Gently redirect, don't force.
"I'm scared of technology." "I don't know how to type."
"भाई साहब, आप WhatsApp चलाते हो ना? Photo भेज लेते हो? तो बस — KaryoSetu भी वैसा ही आसान है। और सबसे अच्छी बात — इसमें type करने की ज़रूरत ही नहीं। बस बोलो — 'मेरे पास 5 किलो टमाटर बेचने हैं' — app खुद सब लिख लेगा। चलो, एक बार दिखाता हूँ — आपको खुद पता चल जाएगा कितना आसान है।"
[English] "Brother, you use WhatsApp, right? You can send photos? Then that's it — KaryoSetu is just as easy. And the best part — you don't even need to type. Just speak — 'I have 5 kg of tomatoes to sell' — the app writes everything by itself. Let me show you once — you'll see for yourself how easy it is."
"I've seen 'free' apps before that start charging money later."
"बिलकुल free है भाई साहब — download free, account बनाना free, listing डालना free। कोई छुपा हुआ charge नहीं। ये app इसलिए free है क्योंकि जितने ज़्यादा लोग इसमें जुड़ेंगे, उतना सबका फ़ायदा होगा — आपका भी, और बाकी सबका भी। कोई monthly charge नहीं, कोई commission नहीं। Try करके देखो — अगर अच्छा ना लगे तो delete कर देना।"
[English] "It's completely free, brother — downloading is free, creating an account is free, posting a listing is free. No hidden charges at all. The app is free because the more people who join, the more everyone benefits — including you and everyone else. No monthly charges, no commission. Try it — if you don't like it, just delete it."
Storage might genuinely be full, or this could be an excuse.
"अच्छा, देखो — KaryoSetu app बहुत छोटी है, बस [X] MB लेती है। WhatsApp के एक video से भी कम! चलो, मैं आपकी मदद करता हूँ — कभी-कभी phone में purani photos या videos बहुत space ले लेती हैं। चाहो तो WhatsApp का cache clear कर देते हैं — बहुत space आ जाएगा।"
[English] "Look, the KaryoSetu app is very small, only [X] MB. Smaller than a single WhatsApp video! Let me help you — sometimes old photos and videos take up a lot of space on the phone. If you want, we can clear the WhatsApp cache — that'll free up a lot of space."
Learn how to check storage on Android phones and how to clear cache. This skill will come in very handy — you'll become a tech helper too, not just a KaryoSetu person.
Trust issues — they don't trust online platforms. They may have been scammed online before.
"बहुत सही सोचते हैं आप — सावधानी ज़रूरी है। देखो, KaryoSetu में कुछ ख़ास बात है — ये hyperlocal है, मतलब सिर्फ आपके आस-पास के 10-15 km के लोग दिखते हैं। ये अजनबी नहीं, ये आपके गाँव और आस-पास के लोग हैं — जिनको आप जानते हो या कोई जानता है। और सबसे important — पैसा app से नहीं जाता। आप सामने मिलकर deal करो, पैसा हाथ से लो। कोई online payment ज़बरदस्ती नहीं।"
[English] "You're thinking very wisely — caution is important. See, there's something special about KaryoSetu — it's hyperlocal, meaning only people within 10-15 km of you are shown. These aren't strangers, these are people from your village and nearby areas — people you know or someone knows. And most importantly — no money goes through the app. You meet in person, make the deal, and take cash in hand. No forced online payments."
Elders at home oppose technology, or women are not allowed to use phones.
"बिलकुल सही बात है — family की राय important है। एक काम करो — घर में जो सबसे बड़े हैं, उनको भी दिखाओ। मैं चलता हूँ आपके साथ — उनको समझाता हूँ कि ये कितना safe और useful है। जब वो देखेंगे कि इससे पैसा आ रहा है, तो वो खुद कहेंगे 'और listings डालो'।"
[English] "That's absolutely right — family opinion is important. Let's do one thing — show the senior-most person at home too. I'll come with you — I'll explain to them how safe and useful it is. When they see money coming in from it, they'll say 'post more listings' themselves."
There may genuinely be a connectivity issue, or data recharges feel expensive.
"अच्छा, देखो — KaryoSetu बहुत कम data use करता है। एक listing डालने में जितना data WhatsApp की एक photo भेजने में लगता है, उतना ही लगता है। और ज़्यादातर काम — browse करना, search करना — बहुत हल्का है। अगर आपके पास WhatsApp चलता है, तो KaryoSetu भी आराम से चलेगा। और जहाँ network अच्छा हो — जैसे बाज़ार या tower के पास — वहाँ से listing डाल लो, दिन भर दिखती रहेगी।"
[English] "See, KaryoSetu uses very little data. Posting one listing uses about the same data as sending a single photo on WhatsApp. And most actions — browsing, searching — are very light. If WhatsApp runs on your phone, KaryoSetu will run perfectly too. And wherever the network is good — like the market or near a tower — post your listing from there, and it'll stay visible all day."
"I'm not interested right now" or "I'm just avoiding."
"बिलकुल भाई साहब, कोई जल्दी नहीं। बस एक बात — 'बाद में' अक्सर 'कभी नहीं' हो जाता है, और फिर आपके बगल वाले ने app पर अपनी दुकान डाल दी तो उसके ग्राहक बढ़ गए। [हल्के से हँसो] चलो, एक काम करो — अभी बस 2 मिनट — account बना लो। Listing बाद में डालना जब मन करे। Account बनाने में कुछ नहीं लगता — बस phone number।"
[English] "Absolutely, brother, no rush at all. Just one thing — 'later' often becomes 'never,' and then your neighbor puts their shop on the app and their customers increase. [Smile gently] How about this — just 2 minutes right now — create an account. You can add a listing later whenever you feel like it. Creating an account costs nothing — just a phone number."
If someone refuses 2-3 times, respect that. Forcing them will damage both your and KaryoSetu's reputation. Smile and say "No problem at all brother, whenever you feel like it, just let me know — I'm always right here." Later, when they see someone else using KaryoSetu, they'll come to you on their own.
| Objection | Real Fear | One-Line Response |
|---|---|---|
| "Don't need it" | Didn't understand | "Just 2 minutes — let me show you" |
| "It's complicated" | Tech fear | "You use WhatsApp? It's just like that" |
| "Is it free?" | Hidden charges | "100% free — no hidden costs at all" |
| "No space" | Storage/excuse | "Very small app — shall we clear cache?" |
| "I'll get cheated" | Trust issue | "All local people — meet in person and deal" |
| "Family won't allow" | Permission | "Let's show the family too" |
| "No internet" | Data cost | "Uses the same data as WhatsApp" |
| "Later" | Avoidance | "Just create an account — 2 min — listing later" |
Congratulations! Someone said "yes." Now comes the most important step — creating their account. This is the moment where talk turns into action. In this chapter, we'll learn a word-by-word script — what you'll say, what you'll do, what you'll show.
Showing on your phone first and then doing it on theirs causes confusion. Do it directly on their phone — but the phone stays in their hands, you guide them. This gives them a sense of ownership.
[Step 1 — App Download]
"चलो भाई साहब, पहले app download कर लेते हैं। अपना phone दो... नहीं-नहीं, आप ही पकड़ो — मैं बताता हूँ कहाँ tap करना है। [phone उनके हाथ में]
देखो, ये Play Store है — [point करो] — यहाँ ऊपर search बार है, इसमें लिखो 'KaryoSetu'... K-A-R-Y-O-S-E-T-U... या चाहो तो मैं spell करता हूँ, आप type करो...
[Search result आने पर] — हाँ, ये वाली app — ये देखो, हरे रंग का icon — 'Install' बटन दबाओ... बस, download हो रहा है। 1-2 मिनट लगेंगे — तब तक बताओ, आप क्या-क्या बेचते हो?"
[English] "Let's go, brother, first let's download the app. Give me your phone... no-no, you hold it — I'll tell you where to tap. [Phone in their hands]
See, this is the Play Store — [point] — here's the search bar at the top, type 'KaryoSetu'... K-A-R-Y-O-S-E-T-U... or I'll spell it out, you type...
[When search result appears] — Yes, this app — see, the green icon — press the 'Install' button... that's it, it's downloading. It'll take 1-2 minutes — in the meantime, tell me, what all do you sell?"
[Step 2 — Opening App and Registration]
"अच्छा, download हो गया! अब 'Open' दबाओ... [app खुले] — देखो, कितनी simple screen है। अब यहाँ 'Sign Up' या 'नया Account' बटन दबाओ...
अब ये आपका phone number माँग रहा है। अपना number डालो... [वो type करें] — बहुत अच्छे! अब 'Send OTP' बटन दबाओ..."
[English] "Great, it's downloaded! Now press 'Open'... [app opens] — see, such a simple screen. Now press the 'Sign Up' or 'New Account' button here...
Now it's asking for your phone number. Enter your number... [they type] — very good! Now press the 'Send OTP' button..."
[Step 3 — OTP Verification]
"अब आपके phone पर एक SMS आएगा — उसमें एक number होगा, 4 या 6 digit का। उसे यहाँ डालो... [wait करो, जल्दी मत करो]
[अगर OTP नहीं आया] — कोई बात नहीं, कभी-कभी 30 second लगते हैं। थोड़ा wait करो... [30 sec बाद भी नहीं आया] — चलो 'Resend' बटन दबाओ...
[OTP आया] — अच्छा, कौन सा number आया? [वो बताएँ और type करें] — बहुत बढ़िया! अब 'Verify' दबाओ..."
[English] "Now you'll receive an SMS on your phone — it'll have a number, 4 or 6 digits. Enter it here... [wait, don't rush]
[If OTP hasn't arrived] — No worries, sometimes it takes 30 seconds. Wait a moment... [still hasn't come after 30 sec] — Let's press the 'Resend' button...
[OTP arrives] — Okay, what number did you get? [they read and type] — Excellent! Now press 'Verify'..."
[Step 4 — Profile Setup]
"बधाई हो! 🎉 Account बन गया! अब बस थोड़ी जानकारी भर दो — आपका नाम... [वो type करें या बोलें, आप help करो]... गाँव/शहर... [fill करो]...
ये देखो — profile photo। चलो एक अच्छी सी photo लगा लेते हैं — [camera खोलो] — मुस्कुराओ! [photo खींचो] — बहुत अच्छी आई। लगा दें? [upload करो]
बस भाई साहब, आपका account पूरी तरह तैयार है! 👏"
[English] "Congratulations! 🎉 Account created! Now just fill in a little info — your name... [they type or speak, you help]... village/town... [fill in]...
See this — profile photo. Let's put up a nice photo — [open camera] — smile! [take photo] — that came out great. Shall we set it? [upload]
That's it, brother, your account is fully ready! 👏"
Many people — especially elders and women — get nervous while creating an account. They worry "what if something goes wrong?"
Their OTP is their private information. Never take their phone and read the SMS. Ask them to read the number and type it themselves. Maintain their trust.
| Problem | Solution |
|---|---|
| OTP not arriving | Wait 30 sec → Resend → Check network → Check SMS inbox (sometimes goes to spam) |
| Play Store won't open | Check internet → Sign in with Google account (if not already signed in) |
| "Install" button is greyed out | Storage full — clear cache, delete old apps |
| Phone is very old | Check if KaryoSetu supports the minimum Android version |
| They don't know how to type | You dictate, they type. Or use voice input. |
The account is created — congratulations! But the journey is only half done. Creating an account and leaving is like opening a shop but not stocking any goods. The first listing is essential — and it should be their achievement, not yours.
The first listing should be something that feels most relevant to them and delivers results.
Good photo = more inquiries. Bad photo = nobody will look.
If selling vegetables — take a photo of them beautifully arranged in a basket. If selling pickles — show the jar open with a spoon. If it's a service — take a photo while doing the work. Making an "attractive" photo takes 30 extra seconds, but results increase 3x.
"चलो भाई साहब, अब आपकी पहली listing डालते हैं। बताओ, अभी क्या बेचना है? [सुनो]
अच्छा, [सब्ज़ी/सामान]! बहुत बढ़िया। चलो पहले एक अच्छी सी photo खींच लेते हैं। [सामान को अच्छी जगह रखो] — ऐसे... बस, अब phone camera खोलो... [photo guide करो] — वाह! बहुत अच्छी photo आई!
अब app में '+' बटन दबाओ... 'नई Listing'... [वो tap करें]
ये photo वाला option — यहाँ से अभी जो photo खींची वो select करो... [guide करो]
अब description — आप बोलो, app लिख लेगा। बोलो: 'ताज़ी गोभी, 10 किलो available, 30 रुपये किलो, फलाँ गाँव से' — [वो बोलें, app voice-to-text करे]
देखो, कितना अच्छा लिखा! कुछ बदलना है? [confirm करें]
अब दाम — 30 रुपये किलो — यहाँ लिखो... [guide करो]
बस! 'Post' बटन दबाओ... [tap करें]
🎉 बधाई हो! आपकी पहली listing live है! देखो — [listing दिखाओ] — ये है आपकी गोभी — अब 10 किलोमीटर में जो भी गोभी search करेगा, उसे ये दिखेगी। कमाल है ना?"
[English] "Let's go, brother, now let's post your first listing. Tell me, what do you want to sell right now? [Listen]
Oh, [vegetables/goods]! Excellent. Let's take a nice photo first. [Place the item in a good spot] — like this... now open the phone camera... [guide the photo] — Wow! Great photo!
Now press the '+' button in the app... 'New Listing'... [they tap]
This is the photo option — select the photo you just took from here... [guide them]
Now the description — you speak, the app will write it. Say: 'Fresh cauliflower, 10 kg available, 30 rupees per kg, from such-and-such village' — [they speak, app converts voice to text]
See how nicely it wrote that! Want to change anything? [They confirm]
Now the price — 30 rupees per kg — write it here... [guide them]
That's it! Press the 'Post' button... [they tap]
🎉 Congratulations! Your first listing is live! Look — [show the listing] — this is your cauliflower — now anyone within 10 kilometers who searches for cauliflower will see this. Amazing, right?"
This is very important — the listing wasn't created by you, it was created by them. Give them this feeling.
"I've posted your listing" — ❌. "Let me just do it" — ❌. "You just watch, I'll do it" — ❌. Always let them do it, you only guide. If they do it themselves, they'll be able to do it alone next time too.
Many Saathis make a mistake right here — they create the account, post the listing, and leave. Then that user forgets about the app within 3 days. Follow-up = retention. Without follow-up, onboarding is wasted.
| When | What to Do | What to Say |
|---|---|---|
| Day 1 (evening) | Send a WhatsApp message | "Brother, your listing is live today! Let me know if any inquiry comes 😊" |
| Day 3 | Visit and check together | "Brother, let's open the app and see — has anyone messaged?" |
| Week 1 | Help with a second listing | "What else do you want to sell? Let's post another listing" |
| Week 2 | Celebrate results | "Brother, 3 people messaged you — congratulations!" |
| Month 1 | Ask for referrals | "Was your experience good? Why not tell someone else about it?" |
"भाई साहब, नमस्कार! कैसे हैं? [छोटी बात करो — health, family, काम]
हाँ भाई साहब, वो KaryoSetu — app खोलकर देखा? [सुनो]
[अगर नहीं खोला] — कोई बात नहीं, चलो अभी देखते हैं। [साथ में app खोलो]
[अगर inquiry आई] — वाह! 🎉 देखो, [X] लोगों ने आपको message किया! चलो उनको reply करते हैं... [reply करना सिखाओ]
[अगर inquiry नहीं आई] — अभी शुरुआत है भाई साहब — 2-3 दिन और दो। तब तक चलो एक और listing डाल देते हैं — जितनी ज़्यादा listings, उतने ज़्यादा chances।"
[English] "Brother, namaskaar! How are you? [Make small talk — health, family, work]
So brother, that KaryoSetu — did you open the app and check? [Listen]
[If they didn't open it] — No worries, let's look right now. [Open the app together]
[If an inquiry came] — Wow! 🎉 Look, [X] people messaged you! Let's reply to them... [teach them to reply]
[If no inquiry came] — It's just the beginning, brother — give it 2-3 more days. Meanwhile, let's post another listing — the more listings, the more chances."
When a user gets their first inquiry or sale — this is the BIGGEST moment. Celebrate it as if it were your own sale.
"भाई साहब! बड़ी खुशखबरी — आपको 3 लोगों ने message किया! देखो — [messages दिखाओ] — ये बगल के गाँव से है, ये शहर से है। बधाई हो! 🎊 अब बताओ, ये deal कैसे करना है — उनसे phone पर बात करो, rate confirm करो, और जहाँ मिलना convenient हो वहाँ मिलो। बस!
और हाँ — ये बात अपने दोस्तों को भी बताओ — 'देखो, मैंने KaryoSetu पर डाला और 3 लोगों ने contact किया!' — उनको भी account बनवा दो ना?"
[English] "Brother! Great news — 3 people messaged you! Look — [show the messages] — this one is from the next village, this one is from the city. Congratulations! 🎊 Now tell me, how do you want to handle this deal — talk to them on the phone, confirm the rate, and meet wherever is convenient. That's it!
And hey — tell your friends about this too — 'Look, I posted on KaryoSetu and 3 people contacted me!' — why not help them create accounts too?"
If a user hasn't opened the app in 2 weeks:
"भाई साहब, कैसे हैं? एक बात बतानी थी — पिछले हफ्ते [गाँव का नाम] के राजेश भाई ने KaryoSetu पर अपनी सब्ज़ी बेची — 2 दिन में सारी बिक गई! आपने भी तो account बनाया था ना? चलो एक नई listing डाल देते हैं — अभी season अच्छा है, demand बहुत है।"
[English] "Brother, how are you? I wanted to tell you something — last week Rajesh bhai from [village name] sold his vegetables on KaryoSetu — everything sold out in 2 days! You also created an account, right? Let's post a new listing — the season is good right now, there's a lot of demand."
1. Show genuine concern — don't only talk about the app, ask about their health and family too.
2. Add value — do something useful on every visit (new listing, solve a problem, teach something).
3. Celebrate small wins — even 1 inquiry is worth celebrating.
4. Ask for referrals naturally — "Why not tell someone else?" — no pressure.
5. Keep records — who's active, who's inactive — check weekly.
Keep a record in a simple notebook/diary:
| Name | Village | Account Created | First Listing | Day 3 Visit | First Inquiry | Active? |
|---|---|---|---|---|---|---|
| Rajesh | Sonpur | May 1 | May 1 ✅ | May 4 ✅ | May 6 ✅ | Yes ✅ |
| Savita | Rampur | May 2 | May 2 ✅ | May 5 ✅ | — | 1 more listing |
| Kamala | Devpur | May 3 | ❌ | — | — | Visit needed |
So far we've learned how to meet people face-to-face, explain KaryoSetu, create accounts, post listings, and follow up. But think about this — if a single user shares their listing in 5 WhatsApp groups, 500 people will see it — without you going anywhere! The KaryoSetu app has some powerful sharing features that turn word-of-mouth marketing into a digital force. In this chapter, we'll learn how to use these features and teach users to do the same.
In a village, the most powerful marketing is — "Rajesh bhai told me about it." When someone you know says "this app is really good," people listen. Sharing features make this word-of-mouth even faster — now Rajesh bhai won't just talk about it, he'll send a WhatsApp link too!
Every listing on KaryoSetu has a unique link (URL). Anyone can share this link on WhatsApp, SMS, Facebook, Instagram — anywhere. When someone clicks that link, they land directly on that specific listing in the app. If the app isn't installed, the Play Store opens — after installing, the listing appears right away.
Ramesh posted a listing for his onions — "Fresh onions, 5 quintals, ₹18/kg, village Sonpur." Then he pressed the Share button and sent the link to his village WhatsApp group. The group had 120 people. 3 people called him that same day — a restaurant owner, a vegetable shopkeeper, and a wedding caterer. Ramesh didn't even need to go to the market — everyone came to his farm to buy!
"Brother, now let's do something really powerful — let's share your listing on WhatsApp. See this Share button — press it... yes... now choose WhatsApp... look, a link has been created! Whoever you send this link to will go straight to your listing. Send it to your village WhatsApp group right now — write 'Hey everyone, my fresh onions are available!' That's it, 100 people have seen it!"
Every user/seller also has a profile link. This link shows all their listings in one place — like a digital shop address. Sharing this is even more powerful than sharing a listing link, because the other person can see everything you're selling.
Suresh is a carpenter. He's posted 8 listings on KaryoSetu — chairs, tables, cabinets, windows, doors, all separately. Instead of sharing each listing individually, he got his profile link printed on his visiting card. Now whenever someone sees the card and taps the link, they see Suresh's entire "digital shop"! Some people have even put their profile link's QR code outside their physical shop.
You can also put your profile link in your WhatsApp Status! "Check out my KaryoSetu Profile 👇 [link]" — anyone who views your status can tap it and land directly on your profile. This is free marketing — without spending a single rupee! Update your status daily — "Fresh bhindi available today 👇 [link]"
On KaryoSetu, you can also share links to category and subcategory pages. This means — if someone wants to see "all electricians in Nashik," you can send the link for that entire page.
Setu Saathi Ravi did something clever. He shared the "Nashik — All Electricians" category link in his community WhatsApp group and wrote: "Friends, need an electrician? Check this out, 8 electricians are available in our area — call whichever one you want!" 15 people opened the link, 3 called an electrician. The electricians were happy, the customers were happy, and Ravi earned a great name in the community!
Whenever someone in a WhatsApp group asks "need an electrician" or "where can I find cheap flour?" — immediately share the KaryoSetu category link. You're advertising the app without saying a single word — and helping people at the same time!
Every user has a unique referral link. When you send this link to someone and they download the app and create an account through it — both of you get a reward! This referral system turbocharges word-of-mouth.
Savita sent her referral link to 10 friends. 6 of them created accounts. Then those 6 sent their own referral links to more people — 15 more joined! In one month, Savita's single link brought 25+ people to KaryoSetu. That's the power of referrals — share once, and the chain keeps going!
When you create someone's account, show them their referral link right then and there. Say: "Brother, check this out — this is your special link. Send it to 5 friends — whoever joins, you'll get a reward and they will too!" This turns every new user into a mini-Saathi.
So far we've learned 4 types of links. Now let's talk about how a smart Saathi combines all of them to drive growth:
Whenever you create someone's account and post their first listing — that very day, that very moment, have them share the listing on WhatsApp. Create this "sharing moment" — this is the most important step:
"Congratulations, the listing is live! Now let's do one thing — press this Share button... choose WhatsApp... send it to your village group. Write — 'Hey everyone, my [item] is available on KaryoSetu, check it out!' That's it — 100 people have seen it. Your first customer might come today itself!"
Teach every user to put their KaryoSetu profile link in their WhatsApp Status. Status stays for 24 hours — post a new one every day:
"Brother, one more thing — put your KaryoSetu profile in your WhatsApp Status. Here's how: Open WhatsApp → Status → Text Status → Write 'Check out my stuff on KaryoSetu 👇' and paste the link below. Anyone who sees your status will tap it and see your listings. Post a status every day — it's free advertising!"
For users who have a physical shop or workshop, get a QR code printed that links to their KaryoSetu profile. Stick it outside the shop — whoever scans it goes straight to their profile.
Mohan put up a small poster outside his grocery shop — "See my shop on KaryoSetu — Scan the QR Code!" Now anyone passing by the shop can scan it and see everything Mohan has in stock. Mohan even got the QR code printed on his delivery bags — every bag became an advertisement!
This is the most powerful trick for Saathis. Whenever someone in a WhatsApp group asks "need an electrician" or "where can I find cheap flour" — share the KaryoSetu category link:
"Brother, check this out — all the [electricians/shops/farmers] in our area on KaryoSetu, all in one place — [link] — call whichever one you want directly!"
| Strategy | Who Does It | When to Do It | Expected Result |
|---|---|---|---|
| Day One Share | User (Saathi teaches) | Right after first listing is posted | 50-100 people see the listing |
| WhatsApp Status | User themselves | Daily / whenever there's new stock | Free daily visibility |
| QR Code | Shopkeepers / workshops | Print once | Walk-in customers also connect digitally |
| Category Link Bombing | Saathi | Whenever demand appears in a group | Relevant leads + app awareness |
These are ready-made messages — both users and Saathis can use them. Just replace the link placeholder with your actual link and send!
"🌾 Hello everyone! I have [item name] available — [quantity], [price]. Check it out and call me directly 👇
[paste your listing link here]
— On the KaryoSetu app, your village's own digital marketplace"
"🏪 My shop is now on KaryoSetu too! See what all I have 👇
[paste your profile link here]
Browse what you need and call me directly!"
"Hey, there's an app — KaryoSetu — your village's own digital marketplace. Want to sell, buy, or find a service? Everything in one place. Completely free! Download using this link — we both get a reward 👇
[paste your referral link here]"
"🔧 Need an [electrician/plumber/carpenter]? See all the [service providers] in our area right here 👇
[paste your category link here]
Call directly — no middlemen!
— KaryoSetu, the village's digital marketplace"
"🌾 Fresh [crop/vegetable] available — [quantity], [price/kg]. Straight from the farm, no middleman! Check it out 👇
[paste your listing link here]
Hurry — limited stock!"
So far we've learned how to have 1-on-1 conversations. But real scale comes when you onboard a group — an SHG meeting, a panchayat gathering, 10-15 people at a tea stall. Group onboarding is completely different from 1-on-1 — it requires different skills.
| 1-on-1 | Group |
|---|---|
| Focus on their specific problem | General problems that everyone has |
| Personal, intimate conversation | Presentation-style, louder voice |
| Demo on their phone | Demo on your phone (show everyone) |
| Create account immediately | Build interest first, accounts later |
| Handle objections privately | One person's objection = everyone's |
"सभी को नमस्कार! 🙏 मेरा नाम [नाम] है, मैं [गाँव] से हूँ। आज मैं आपको एक ऐसी चीज़ के बारे में बताना चाहता/चाहती हूँ जो शायद आप सबके काम आए। लेकिन पहले एक सवाल — यहाँ कितने लोग हैं जिनकी कोई चीज़ बेचने है लेकिन खरीदार नहीं मिल रहा? [हाथ उठवाओ]
और कितने लोग हैं जो कुछ खरीदना चाहते हैं लेकिन पास में नहीं मिल रहा? [हाथ उठवाओ]
देखो — आप सब एक-दूसरे की ज़रूरत पूरी कर सकते हैं! बस एक connection चाहिए — और वो connection है KaryoSetu।"
[English] "Namaskaar to everyone! 🙏 My name is [name], I'm from [village]. Today I want to tell you about something that might be useful for all of you. But first a question — how many of you have something to sell but can't find a buyer? [Raise hands]
And how many of you want to buy something but can't find it nearby? [Raise hands]
See — you all can fulfill each other's needs! You just need a connection — and that connection is KaryoSetu."
Open the app on your phone and show everyone.
The phone screen needs to be visible to everyone — this is difficult on a small screen. 2 options: (1) Call people closer, seat them in a semi-circle, (2) If available, connect the phone to a TV/projector. Keep the demo slow — everyone in a group has different speeds. Show the most important listings — "Look, someone posted tomatoes, someone posted a tractor."
Tell 2-3 stories — of real people. If someone in your village is already using it, bring them along.
"एक कहानी सुनाता/सुनाती हूँ — [गाँव] की [नाम] दीदी, SHG में हैं — पापड़ बनाती हैं। पहले सिर्फ गाँव में बेचती थीं — महीने में 2-3 किलो। KaryoSetu पर listing डाली — 10 km के लोगों ने देखा — अब महीने में 15-20 किलो बिकता है। शादी के season में तो order इतने आते हैं कि पूरे group को काम लग जाता है।
[अगर कोई live user है] — और ये हैं [नाम] भाई/बहन — इनसे सीधा पूछो, मैं नहीं बोल रहा, ये खुद बताएँगे।"
[English] "Let me tell you a story — [name] Didi from [village], she's in an SHG — she makes papad. Before, she only sold within the village — 2-3 kg per month. She listed on KaryoSetu — people within 10 km saw it — now she sells 15-20 kg per month. During wedding season, so many orders come in that the entire group has work.
[If there's a live user] — And this is [name] bhai/sister — ask them directly, I'm not saying this, they'll tell you themselves."
Let questions come in. Objections will come — use the scripts from Chapter 6.
"तो जिनको अच्छा लगा, चलो अभी account बना लेते हैं — बस 2 मिनट लगेंगे। मैं एक-एक करके सबकी मदद करूँगा/करूँगी। जिनको पहले बनाना है, इधर आ जाएँ...
[अगर ज़्यादा लोग हैं — 10+]
एक काम करो — जिनको phone चलाना अच्छे से आता है, वो अपना account खुद बना लें — मैंने steps बता दिए। जिनको मदद चाहिए, वो यहाँ आ जाएँ, एक-एक करके बनाते हैं।"
[English] "So for those who liked it, let's create accounts right now — it'll take just 2 minutes. I'll help each of you one by one. Those who want to go first, come over here...
[If there are many people — 10+]
Here's what we'll do — those who are comfortable with phones, go ahead and create your account on your own — I've explained the steps. Those who need help, come here, we'll do it one by one."
SHG meetings have limited time and the agenda is set in advance. So:
1. Don't talk to only 1-2 people — include everyone.
2. Don't get too technical — groups have people of all levels.
3. Don't waste too much time on a negative person — talk to them privately later.
4. Try to create everyone's account the same day — "later" is the biggest enemy.
The tea stall = the village's social hub. 5-10 people sitting around. Perfect opportunity!
[चाय पीते हुए, naturally बात शुरू करो]
"अरे भाई, सुना क्या — [गाँव का नाम] के राजेश ने अपनी गोभी KaryoSetu app पर डाली — 2 दिन में पूरी बिक गई! शहर से लोग आए खेत पर!
[कोई पूछेगा — 'क्या है ये?']
अरे, ये app है — गाँव का digital बाज़ार। जो बेचना है डालो, जो खरीदना है search करो। बिलकुल free — देखो, मेरे phone पर दिखाता हूँ... [demo दो]
[Interest बढ़े] — कौन-कौन बनाएगा account? बस phone number चाहिए, 2 मिनट में हो जाएगा..."
[English] [While drinking tea, start the conversation naturally]
"Hey brother, did you hear — Rajesh from [village name] listed his cauliflower on the KaryoSetu app — it all sold in 2 days! People came from the city to his farm!
[Someone will ask — 'What is this?']
Oh, it's an app — the village's digital marketplace. Post whatever you want to sell, search for whatever you want to buy. Completely free — look, let me show you on my phone... [give demo]
[As interest grows] — Who wants to create an account? Just need your phone number, it'll be done in 2 minutes..."
Panchayat meetings, fairs, religious gatherings — these are large gatherings (50-100+ people). A full demo isn't possible here — but spreading awareness is.
This section is a "tear-out-and-keep" reference. All essential scripts in one place — whenever you're heading out to talk to someone, just look at this page.
"भाई साहब, एक बात बताइए — फसल लेकर मंडी जाने में कितना खर्चा आता है? और फिर भी जो दाम मिलता है वो कम लगता है, है ना? एक app है — KaryoSetu — ये आपके गाँव का digital बाज़ार है। Photo डालो, दाम लिखो — 10 km के अंदर खरीदार सीधा call करेगा। मंडी जाने की ज़रूरत ही नहीं। चलो, 2 मिनट में दिखाता हूँ?"
[English] "Brother, tell me — how much does it cost to take your crops to the market? And even then the price feels too low, right? There's an app — KaryoSetu — your village's digital marketplace. Post a photo, set the price — buyers within 10 km will call you directly. No need to go to the market at all. Let me show you in 2 minutes?"
"सेठ जी, एक बात बताइए — कभी ऐसा होता है कि दुकान में सामान पड़ा है लेकिन ग्राहक आ नहीं रहे? एक app है — KaryoSetu — इसमें आप अपनी दुकान का सामान डाल दो, photo के साथ। 10 गाँव के लोग देख सकते हैं कि आपके पास क्या मिलता है। ये आपकी online दुकान है — बिलकुल free। दिखाऊँ?"
[English] "Seth ji, tell me — does it ever happen that your shop has stock but no customers are coming? There's an app — KaryoSetu — list your shop's goods with photos. People from 10 villages can see what you have. This is your online shop — completely free. Shall I show you?"
"भाई, काम कैसे मिलता है — सिर्फ जानने वाले बुलाते हैं, है ना? KaryoSetu app में अपनी profile बना लो — 'Electrician, फलाँ गाँव, ₹200/hour' — 10 km में जिसको भी ज़रूरत होगी, आपको direct call आएगा। लगाएँ?"
[English] "Brother, how do you get work — only people who know you call, right? Create your profile on the KaryoSetu app — 'Electrician, such-and-such village, ₹200/hour' — anyone within 10 km who needs you will call directly. Shall we set it up?"
"दीदी, आपका group जो अचार/पापड़ बनाता है — अगर 10-15 गाँवों में लोग देख पाएँ, तो order कितने बढ़ जाएँगे! KaryoSetu app में listing डाल दो — photo, rate, contact। शादी के season में orders की बाढ़ आ जाएगी। चलो दिखाती हूँ?"
[English] "Didi, the pickles/papad your group makes — if people across 10-15 villages could see them, imagine how many more orders you'd get! List them on the KaryoSetu app — photo, rate, contact. During wedding season, orders will flood in. Let me show you?"
"बाबू जी, पैरी पैना। आपके पास ट्रैक्टर है ना? अभी season है — बहुत लोग ढूँढ रहे हैं। एक app है — बस बोलना है 'मेरा ट्रैक्टर किराये पर मिलेगा' — type नहीं, बस बोलो। जिसको चाहिए वो call करेगा। मैं सब करके देता हूँ — बस phone number।"
[English] "Babu ji, greetings. You have a tractor, right? It's the season right now — many people are looking. There's an app — just say 'my tractor is available for rent' — no typing, just speak. Whoever needs it will call. I'll take care of everything — just need your phone number."
"भाई, कुछ करना चाहता है? KaryoSetu app में अपनी skill डाल — Photography, Bike repair, Tuition — जो भी। 10 km में जिसको ज़रूरत, तेरा number आएगा। और सेतु साथी बन — community में नाम होगा, skills बढ़ेंगी।"
[English] "Bro, want to do something? List your skills on the KaryoSetu app — Photography, Bike repair, Tuition — whatever. Anyone within 10 km who needs it will get your number. And become a Setu Saathi — you'll build a reputation in the community, and your skills will grow."
"भाभी जी, आपका अचार/सिलाई बहुत अच्छा है — घर बैठे 10-15 गाँवों में बेचो। KaryoSetu app में photo डालो, rate लिखो — जिसको चाहिए वो phone करेगा। पैसा सीधा आपके हाथ में। Independence! दिखाऊँ?"
[English] "Bhabhi ji, your pickles/tailoring is wonderful — sell them across 10-15 villages from home. Post a photo on the KaryoSetu app, write the rate — whoever needs it will call. Money directly in your hands. Independence! Shall I show you?"
| # | Objection | Response |
|---|---|---|
| 1 | "Don't need it" | "No pressure at all — just 2 minutes, let me show you; if it's not useful, leave it" |
| 2 | "It's complicated" | "You use WhatsApp? It's just like that. And no typing — just speak" |
| 3 | "Is it free?" | "100% free — download, account, listing — no hidden costs at all" |
| 4 | "No phone space" | "Smaller than a single WhatsApp video — shall we clear cache?" |
| 5 | "I'll get cheated" | "All local people — within 10 km. Meet in person, deal in cash" |
| 6 | "Family won't allow" | "Let's show the family too — once they see earnings, they'll say 'post more'" |
| 7 | "No internet" | "Uses same data as WhatsApp. Post listings near the tower — visible all day" |
| 8 | "Later" | "Just create an account, 2 min — listing later whenever you want. Account is free" |
1. Play Store → Search "KaryoSetu" → Install
2. Open App → "Sign Up" / "New Account"
3. Enter Phone Number → "Send OTP"
4. OTP will arrive via SMS → Enter OTP → "Verify"
5. Fill in Name, Village → Add Profile Photo
6. ✅ Account ready! → Post your first listing
1. Press '+' button in the app → "New Listing"
2. Take a Photo (natural light, clean background, close-up)
3. Speak the Description (voice) or type it
4. Enter the Price (clear, specific)
5. Press "Post"
6. 🎉 Listing is live! → Celebrate!
"Namaskaar [name] bhai/sister! 🙏 Your KaryoSetu listing is live! If any inquiry comes, do let me know. If you have any questions, call me — [your number]. — [Your name], Setu Saathi"
"[Name] bhai/sister, how are you? Did you open the app and check? Any messages? If you need any help, let me know — I'll come by this evening. 😊"
"Congratulations! 🎊 [Name] bhai/sister, [X] people inquired about your listing! That's wonderful! Post more listings — the more listings, the more customers. 💪"
"[Name] bhai/sister, namaskaar! There's a lot of activity on KaryoSetu in [area] — [X] new people joined! Shall we update your listing too? If you have new items, send a photo and I'll help. 🙏"
Before:
☐ Got permission from the leader?
☐ Phone charged? (100%)
☐ Internet working?
☐ Listings loaded in the app?
☐ Screen brightness at max?
☐ Success stories prepared?
During:
☐ Introduction — engage audience (raise hands)
☐ Demo — slow, clear, phone visible to everyone
☐ Stories — 2-3 real success stories
☐ Q&A — respect every question
☐ Sign-up — create accounts immediately
After:
☐ Noted everyone's phone numbers?
☐ Sent Day 1 WhatsApp message?
☐ Made Day 3 follow-up plan?
☐ Written report — how many accounts created?
| Time | What to Do |
|---|---|
| 9 AM | Check the app — look at your users' listings, any inquiries? |
| 10 AM | Follow-up calls/visits — contact inactive users |
| 12 PM | Meet new people — give 2-3 new pitches |
| 4 PM | Account creation time — create accounts for those who said "yes" |
| 6 PM | Tea stall strategy — group conversations |
| 8 PM | Diary update — how many accounts today? How many pitches given? Tomorrow's plan? |
Setu Saathi Training Module 2 · Version 1.0 · May 2026 · English Edition
KaryoSetu Technologies Pvt. Ltd. · Startup India Recognized
🗣️ "One good conversation can connect 100 people" — Now go out and talk!
This booklet is part of the Setu Saathi program. Share it, print it, and spread it in your community.