Setu Saathi Program Handbook v1.0 — April 2026

Setu Saathi Program Handbook

The complete guide to KaryoSetu's human-powered growth engine. From becoming a Setu Saathi to rising as a District Leader — everything you need to know about the bridge that connects rural India to digital commerce.

ProgramSetu Saathi Network
Tiers3 Growth Levels
Mission1 Saathi → 1 Village
StatusActive Program
Section 01

Program Philosophy

Why a marketplace for rural India must be built by people, not just technology.

Why Human-First in Rural India

🤝

Trust Beats Technology

In rural India, people don't download apps from ads. They download apps when their trusted neighbor says "I use this, let me show you." Digital literacy is low, smartphone comfort is limited, and trust in technology is fragile. KaryoSetu's growth can only come from people who already have the community's trust — and that's the Setu Saathi.

🌾

The Reality of Rural Digital Adoption

55% of rural India has internet, but less than 10% use it for anything beyond WhatsApp and YouTube. The gap isn't connectivity — it's confidence. Most rural adults have never installed an app, never typed a search query, never completed a digital transaction. They need someone sitting next to them, guiding them through the first experience. That someone is the Setu Saathi.

🔗

Setu = Bridge

"Setu Saathi" literally means "Bridge Helper." The Setu Saathi bridges the gap between a powerful digital marketplace and the people who need it most but can't access it on their own. They are not sales agents. They are not employees. They are community members who earn while empowering their neighbors.

🎯

The Goal: Make Yourself Obsolete

The ultimate success of a Setu Saathi is when the user they onboarded no longer needs them. When Ramesh from Bhiknoor can create his own listings, search for services by voice, and complete transactions independently — the Saathi has succeeded. This is the "teach a person to fish" model. Ongoing commissions reward past work, not dependency.

Trust Economics — How One Person Onboards a Village

Trust in rural India flows through existing social networks. When Sunita from the local SHG starts using KaryoSetu and tells her group, all 10-15 members try it. When the village Pradhan sees his constituents using it, he endorses it. Trust doesn't need marketing budgets — it needs one credible person.

Phase 1
1 Saathi Activated
Trained, badge given
Phase 2
5-10 Early Adopters
Family, close friends
Phase 3
Word-of-Mouth Spreads
SHGs, shop owners, workers
Phase 4
Village Saturation
80%+ adults on KaryoSetu
📊

The Math of Trust

1 Setu Saathi can onboard ~10 users/week. In 3 months, that's 120+ users. In a village of 500 adults, 2-3 active Saathis can reach full saturation in 6 months. Cost of acquisition per user: approximately ₹15-25 (Saathi earnings). Compared to ₹200-500 per user for paid digital advertising that doesn't even work in rural areas.

Comparison with Other Agent Models

Meesho Saathi

Resellers who share product catalogs on WhatsApp and earn commissions. One-directional — they sell, not build communities. Focused on B2C, not C2C.

B2C Reselling

JioMart Partners

Kirana store owners who fulfill JioMart orders. Tied to inventory and logistics. Not community-driven — they're supply chain nodes, not enablers.

Supply Chain

Bank Correspondents

Certified agents who handle banking transactions for rural users. Heavily regulated, requires licensing, specific financial services only. High barrier to entry.

Regulated Finance

KaryoSetu Setu Saathi

Community members who onboard, teach, and empower. They build the marketplace from within. Ongoing earnings from the ecosystem they create. Multi-tier growth path to leadership.

Community Builder
DimensionMeesho SaathiJioMart PartnersBank CorrespondentsSetu Saathi
RoleResellerFulfillment nodeFinancial agentCommunity enabler
Entry BarrierLowMedium (store needed)High (license required)Low (app user → training)
Revenue ModelCommission on resalesMargin on ordersTransaction feesMulti-stream (onboarding + listings + commissions)
Community BuildingNoNoNoCore function
Growth PathFlatFlatFlat3 tiers → full-time employment
User EmpowermentUsers remain dependentUsers remain dependentUsers remain dependentUsers become independent
Section 02

Tier Overview

Three tiers of increasing responsibility, impact, and earnings. Every Setu Saathi starts at Tier 1 and can rise all the way to a full-time career with KaryoSetu.

3
Program Tiers
18 mo
Fastest Tier 1 → Tier 3
₹50K+
Potential Monthly Earning (Tier 3)
1→100s
Users Impacted Per Saathi
Tier 1

Setu Saathi

Bridge Helper — The Foundation

  • Onboard new users
  • Create listings on behalf of users
  • Teach app features
  • Resolve basic disputes
  • Earn per onboarding + commissions
Eligibility: 90+ days active user
Tier 2

Village Champion

Leader — The Multiplier

  • Train and mentor Setu Saathis
  • Conduct monthly workshops
  • Quality check listings
  • Report village-level analytics
  • ₹500 per Saathi trained + overrides
Eligibility: 6+ months Saathi, 100+ users
Tier 3

District Leader

Executive — The Strategist

  • Manage 10+ villages
  • District-level campaigns
  • Government/NGO relations
  • Data-driven growth planning
  • ₹10,000 stipend + GMV override
Eligibility: 12+ months Champion, 10+ villages
Start
Active User
Uses app 90+ days
Apply
Training + Exam
Online, 8/10 to pass
Tier 1
Setu Saathi
Badge activated
Tier 2
Village Champion
6+ months, 100+ users
Tier 3
District Leader
12+ months, 10+ villages
Section 03

Tier 1 — Setu Saathi

The foundation of KaryoSetu's human network. Every great movement starts with one person willing to help their community.

Eligibility Requirements

App Usage

Must have been an active KaryoSetu user for 90 or more days. Active = at least 1 listing created, 1 search performed, or 1 transaction completed per month.

Smartphone Knowledge

Must be able to use a smartphone comfortably — install apps, take photos, use WhatsApp, navigate between apps. Doesn't need to be a tech expert.

Community Standing

Must be a resident of the village/area they want to serve. Known and trusted by neighbors. No criminal record or history of fraud.

Application Process

Step 1
In-App Application
Fill basic form in app
Step 2
Auto Screening
System checks eligibility
Step 3
Online Training
7 modules, self-paced
Step 4
Exam (8/10)
10 questions, pass at 80%
Step 5
Document Verification
Aadhaar + selfie photo
Done!
Badge Activated
Saathi badge on profile

Online Training Program — 7 Modules

1

How KaryoSetu Works

Complete app walkthrough — every screen, every feature. How listings work, how search works, how transactions happen, how voice features work. You'll understand the full flow from listing creation to transaction completion.

Duration: 30 minFormat: Video + Interactive
2

How to Explain KaryoSetu to a New User

Scripts and techniques for explaining the app in simple, relatable terms. "KaryoSetu is like the village notice board, but on your phone — everyone in your area can see what you're selling or what work you do." Role-play exercises included.

Duration: 25 minFormat: Video + Practice Script
3

Creating Listings for Different Categories

How to create listings for products, services, rentals, transport, property, food, healthcare, and education. Best practices for photos, descriptions, pricing. Category-specific tips and common mistakes to avoid.

Duration: 40 minFormat: Video + Hands-on Practice
4

Voice and Language Features

How to teach users voice search ("just say what you need"), voice listing creation, language switching, and the AI assistant. Show users they don't need to type anything — they can speak in their language.

Duration: 20 minFormat: Video + Voice Demo
5

Privacy and Safety Guidelines

What user data you can and cannot access. How to handle user passwords (you can't — only OTP). Never share user phone numbers. Never access user wallets. How to spot and report scams and fake listings. Protecting vulnerable users.

Duration: 20 minFormat: Video + Case Studies
6

How to Handle Disputes

When buyer and seller disagree — quality issues, late delivery, wrong item, payment disputes. The 4-step resolution protocol. When to escalate. What you should never do (take sides, handle money, make promises on behalf of KaryoSetu).

Duration: 25 minFormat: Video + Scenario Practice
7

Earning Structure Explained

How you earn money — onboarding rewards, listing creation bonuses, ongoing commissions. How to track earnings in your dashboard. Withdrawal process (minimum ₹500, direct to bank/UPI). Tax implications and record-keeping tips.

Duration: 15 minFormat: Video + Dashboard Walkthrough
📝

Certification Exam

After completing all 7 modules, you'll take a 10-question exam covering all topics. You need 8 out of 10 correct answers to pass. If you don't pass, you can retake after 48 hours. The exam is available in Hindi and English, with voice-read questions for accessibility.

Responsibilities — What a Setu Saathi Does

ResponsibilityDescriptionFrequency
Onboard New UsersEnter user's phone number, they share OTP with you, account gets created. Walk them through the app, help set up their profile.Daily
Create Listings for UsersTake photos of products/services, write descriptions, set prices. Listing is linked to the user's profile but marked as created_by_saathi.Daily
Teach Voice SearchShow users how to press the mic button and speak what they need. "Plumber chahiye", "Tractor kiraye pe", "Atta ka rate kya hai".Per onboarding
Help with First TransactionGuide user through their first purchase or sale. Explain payment options (COD, UPI). Build confidence.Per onboarding
Resolve Basic DisputesWhen buyer and seller have disagreements, listen to both parties, check evidence in the app, suggest fair resolution.As needed
Organize Awareness EventsSmall demos at chai stalls, SHG meetings, panchayat gatherings. Show the app to groups of people.Weekly
Be the "Face" of KaryoSetuPeople in your village will come to you with questions about the app. Be approachable, helpful, and patient.Always

Saathi Dashboard Features

👥

Users Onboarded

Total count of users you've onboarded, with a scrollable list showing each user's name, onboarding date, and current activity status. Track who's become active vs. inactive.

📦

Listings Created

Total listings you've created for users, broken down by category (products, services, rentals, etc.). See which listings are getting views and inquiries.

💰

Earnings Summary

Detailed breakdown of earnings by type — onboarding rewards, listing bonuses, and ongoing commissions. Daily, weekly, and monthly views. Historical trends.

🏦

Withdrawal

Withdraw earnings to your bank account or UPI. Minimum withdrawal amount: ₹500. Processing time: 24-48 hours. Transaction history for all withdrawals.

📚

Training Materials

Access all 7 training modules anytime for reference. Updated materials, new feature guides, and seasonal tips added regularly.

💬

Support Chat

Direct chat channel with the KaryoSetu support team. Report issues, ask questions, get help with difficult situations. Priority support for Saathis.

Earning Structure — Tier 1

₹5
Per new user who creates their first listing or makes their first purchase. The user must take at least one action beyond just registering. This ensures quality onboarding, not just account creation.
₹5
Per listing created for a new user (first listing only). When you create a user's very first listing on their behalf, you earn ₹5. This incentivizes helping users get started with their first product or service listing.
5%
Commission on all sales from listings you created. This is ongoing — every time someone buys from a listing you helped create, you earn 5% of the transaction value. This rewards quality listings that actually sell.
₹500
Minimum withdrawal threshold. You need at least ₹500 in your Saathi wallet before you can withdraw. Payments go directly to your bank account or UPI ID. Processing takes 24-48 hours.
💡

Earning Potential Example

If you onboard 10 users/week who each create a listing, that's ₹100/week (₹50 from onboarding + ₹50 from listings). If those listings generate ₹5,000 in monthly sales, you earn an additional ₹250 in commissions. Over 3 months with 120+ users onboarded and growing sales, your passive commission income alone can reach ₹2,000-5,000/month — all while helping your community.

Section 04

Tier 2 — Village Champion

The multiplier. Village Champions don't just onboard users — they build teams of Saathis and shape the marketplace in their village.

Eligibility for Promotion

6+

Months as Active Saathi

100+

Users Onboarded

80%+

Positive Feedback Rate

Leadership Skills Demonstrated

Promotion Process

Step 1
Nomination
Self or team nominated
Step 2
Performance Review
Dashboard metrics checked
Step 3
Interview
Video call with KaryoSetu team
Step 4
Advanced Training
4 additional modules
Done!
Champion Badge
Village Champion activated

Additional Training — 4 Modules

A

Leadership and Team Management

How to lead a team of 3-5 Setu Saathis. Setting expectations, providing feedback, motivating through recognition, handling underperformance constructively. Delegation and accountability.

Duration: 35 minFormat: Video + Role Play
B

Workshop Planning and Execution

How to plan, promote, and execute village-level workshops and demo sessions. Venue selection, audience targeting, demo scripts, attendance tracking, and follow-up. Photo documentation for verification.

Duration: 30 minFormat: Video + Template Kit
C

Data Analysis — Dashboard Metrics

How to read and interpret your Champion dashboard. Understanding user activity patterns, category trends, seller performance metrics. Using data to prioritize effort — which areas need more Saathis, which categories need more listings.

Duration: 25 minFormat: Interactive Dashboard Tutorial
D

Advanced Conflict Resolution

Handling complex multi-party disputes. Situations where Saathis are involved in the dispute. Escalation protocols. Documentation and evidence gathering. Legal boundaries — what Champions can and cannot do.

Duration: 30 minFormat: Video + Case Studies

Additional Responsibilities

ResponsibilityDescriptionFrequency
Train New Setu SaathisIdentify potential Saathis in the village, encourage them to apply, mentor them through training. Manage a team of 3-5 Saathis per village.Ongoing
Monthly Workshops / MeetupsOrganize at least 1 community event per month. Demo sessions, Q&A, success story sharing. Document with photos and attendance sheet.Monthly
Quality Check ListingsReview listings created by your Saathis. Check photo quality, pricing accuracy, category correctness. Flag and correct issues before they affect user trust.Weekly
Village-Level FeedbackReport what's working, what's not, what categories are in demand, what features users are asking for. Direct channel to KaryoSetu product team.Bi-weekly
Gram Panchayat CoordinationBuild relationships with local governance. Get KaryoSetu mentioned in panchayat meetings. Coordinate for event venues and community announcements.Monthly

Champion Dashboard — Additional Features

👥

Team Management

See all Setu Saathis under you with their individual performance metrics — users onboarded, listings created, earnings, activity frequency. Identify top performers and those needing support.

📅

Workshop Scheduler

Plan and schedule workshops with date, venue, expected attendance. Upload photos and attendance records post-event for verification and payment processing.

📊

Village Analytics

Village-level data — most active categories, top sellers, popular searches, user growth trends. Understand what your village needs and where opportunities exist.

Earning Structure — Tier 2

All T1
All Setu Saathi earnings continue. You keep earning ₹5 per onboarding, ₹5 per first listing, and 5% ongoing commission on your personally created listings. Champion role adds on top, never replaces.
₹500
Per Saathi trained who completes certification. When someone you mentored passes the exam and becomes a certified Setu Saathi, you earn ₹500. Invest in your team — it pays.
₹1,000
Per workshop conducted. Must be verified by photo evidence and attendance record (minimum 10 attendees). Submitted through the Champion dashboard. Payment processed within 7 days of verification.
1%
Override on earnings of all Saathis you trained. If your trained Saathis collectively earn ₹10,000 in a month, you earn an additional ₹100 as override. This grows as your team grows — a compounding incentive to build strong teams.
🏆
Monthly recognition. Top Village Champions are featured on the KaryoSetu app homepage, giving them visibility and social proof that attracts more users and Saathis to their village.
Section 05

Tier 3 — District Leader

The strategist. District Leaders are semi-professional partners who manage KaryoSetu's presence across an entire district. This is the path from community volunteer to career professional.

Eligibility for Promotion

Experience Requirements

  • Active Village Champion for 12+ months
  • Managed 10+ villages with active Saathi teams
  • Strong network of local government and NGO contacts
  • Demonstrated ability to analyze data and plan strategy
  • Willingness to commit full-time or near full-time

Promotion Process

  • Application: Formal application with personal statement, village performance data, and growth plan for the district
  • In-Person Interview: Meeting with KaryoSetu regional team at district HQ. Assessment of leadership, communication, and strategic thinking
  • Background Verification: Full verification including police clearance, address proof, and references from Village Champions
  • KaryoSetu Team Approval: Final approval from KaryoSetu leadership. Agreement on district boundaries and targets
⚠️

Semi-Formal Engagement

District Leader is essentially a semi-formal job with KaryoSetu. While not traditional employment, District Leaders have defined responsibilities, performance targets, monthly stipends, and a path to full-time employment. This requires significant time commitment — treat it as a professional role.

Responsibilities

🗺️

Multi-Village Management

Oversee 10+ villages and their Village Champions. Ensure consistent quality, resolve inter-village issues, and allocate resources where they're needed most. Regular check-ins with each Champion.

📢

District Campaigns

Plan and execute district-level awareness campaigns — mela events, block-level meetings, coordination with BDOs and CDOs. Large-scale events that bring multiple villages together.

🏛️

Government/NGO Relations

Represent KaryoSetu in interactions with district administration, block offices, and NGOs. Build partnerships that support app adoption — SHG integration, government scheme linkages, CSR tie-ups.

📈

Data-Driven Growth

Analyze district-level data to identify growth opportunities. Which blocks need more Champions? Which categories are underserved? Where are transactions growing fastest? Create quarterly growth plans.

⚖️

Escalated Disputes

Handle disputes that Village Champions couldn't resolve. Complex cases involving multiple parties, high-value transactions, or potential fraud. Document and report to KaryoSetu legal team when needed.

🎓

Recruit & Train Champions

Identify promising Setu Saathis who could become Village Champions. Guide them through the promotion process, mentor them in leadership, and build a strong management layer for the district.

District Leader Dashboard

District Overview

Villages, users, transactions, GMV — all in one real-time view

Champion Leaderboard

Performance ranking of all Champions with drill-down metrics

Campaign Planner

Plan, budget, execute, and track awareness campaigns

Escalation Queue

Unresolved disputes requiring District Leader intervention

Earning Structure — Tier 3

₹10,000
Fixed monthly stipend. Guaranteed base income regardless of performance. Recognizes the full-time commitment and professional nature of the role. Paid on the 1st of every month.
₹2,000
Per awareness campaign conducted. District-level events verified by photos, attendance (minimum 50 attendees), and post-event report. Maximum 4 campaigns per month.
0.5%
Override on district-level transaction GMV. If your district does ₹10 lakh in monthly GMV, you earn ₹5,000 as override. This directly links your income to the marketplace health you build. Scales as the district grows.
₹5,000
Quarterly growth bonus. Hit your quarterly user growth and GMV targets to earn a ₹5,000 bonus. Targets are set collaboratively between you and the KaryoSetu regional team.
🚀
Full-time employment path. Top-performing District Leaders are offered full-time positions with KaryoSetu — Regional Manager, State Head, or functional roles in operations, training, or growth. Salary, benefits, equity.
📊

Earning Potential — District Leader

Stipend: ₹10,000 + 2 campaigns: ₹4,000 + GMV override on ₹20L GMV: ₹10,000 + quarterly bonus: ₹5,000/3 = ₹1,667/mo. Total: ~₹25,000-30,000/month. Top performers managing high-growth districts can earn ₹50,000+ when GMV scales. This is a real career, not a side gig.

Section 06

Onboarding a New User — Step-by-Step

The complete walkthrough for bringing a new user onto KaryoSetu. Every step, every word, every scenario.

The Onboarding Flow

Step 1
Explain KaryoSetu
2-3 min conversation
Step 2
Install the App
Help them download
Step 3
Create Account
Phone + OTP
Step 4
Setup Profile
Name, village, photo
Step 5
First Listing
Create together
Step 6
Teach Voice Search
Show mic button

How to Explain KaryoSetu — Scripts

Hindi Script

"Bhaiya/Didi, ek naya app aaya hai — KaryoSetu. Yeh aapke gaon ka digital bazaar hai. Aap isme apni cheezein bech sakte ho, kaam dhundh sakte ho, tractor kiraye pe de sakte ho, kuch bhi. Aapke gaon ke sab log isme hain. Mujhe dikhane do — 2 minute lagega."

(Brother/Sister, there's a new app — KaryoSetu. It's your village's digital marketplace. You can sell things, find work, rent out your tractor, anything. Everyone from your village is on it. Let me show you — it'll take 2 minutes.)

English Script

"There's an app called KaryoSetu — it's like a marketplace for your village, but on your phone. If you grow vegetables, you can list them here and people nearby will see it. If you need a plumber or electrician, just speak into the app and it'll find one near you. It's free to use, and I can help you set it up right now."

Key Talking Points

• "It's free to download and free to use"
• "You don't need to type — just speak in Hindi/your language"
• "I'll help you set it up, it takes just 5 minutes"
• "People in your village are already using it"
• "You can sell anything — vegetables, milk, services, rent out equipment"

Handling Common Objections

ObjectionRecommended Response
"I don't need this" "Let me show you — Ramu bhai listed his tractor for rent last week and got 3 bookings. Sita didi listed her pickles and sold 5 jars in 2 days. You might not need it today, but when you do, the app is ready." Use local success stories whenever possible.
"This is too complicated" "That's why I'm here! You don't need to type anything — just talk to the app. And I'll help you with everything the first time. After that, you'll be able to do it yourself. Even Dadi-ji uses it!" Demonstrate voice features immediately.
"Is this free?" "Haan, bilkul free hai. Download free, account free, listing free. Sirf jab aapki cheez bikti hai, tab ek chhota sa commission lagta hai — lekin wo aapki kamai mein se nahi katega, buyer deta hai." Emphasize no upfront cost.
"I don't have space on my phone" "KaryoSetu sirf 30 MB ka hai — ek gaane se bhi chhota. Agar space kam hai, toh main help kar sakta hoon purane apps hatane mein." Help them free up space if needed.
"What if someone cheats me?" "Every user has ratings and reviews. You can see what others say about them before dealing. And if there's ever a problem, I'm right here in the village to help sort it out. That's my job as a Setu Saathi." Emphasize your role as local support.
"My family won't approve" "Why don't I show it to them too? Many families use it together — husband lists the tractor, wife lists homemade items. It's a family tool." Offer to demo for the whole family.

Step-by-Step: Account Creation

What You Do (as Saathi)

  • Open your Saathi dashboard and tap "Onboard New User"
  • Enter the user's mobile number
  • An OTP is sent to their phone — ask them to read it to you
  • Enter the OTP to verify their number
  • Help them set a name, village, and optional profile photo
  • The account is created and linked to your Saathi ID

What You Tell the User

  • "I'll need your phone number to create your account"
  • "You'll get a message with a code — please read it to me"
  • "What name should I put? This is what people will see"
  • "Which village are you from?"
  • "Let me take a quick photo for your profile — optional but helps trust"
  • "Done! Your account is ready. Let me show you around"
🔒

Privacy Rule

You NEVER set or know the user's password. The app uses OTP-based login. The user receives the OTP on their phone and shares it with you verbally. You never touch their phone unless they hand it to you. The OTP expires in 5 minutes.

First Transaction Support

After creating the account and first listing, help the user complete their first transaction — either buying or selling. Walk them through every step:

If They're a Seller

Wait for an inquiry to come in. When it does, show them the notification, explain how to respond, guide them on negotiation, and help them complete the handoff. For COD, explain that KaryoSetu doesn't handle cash — it's between buyer and seller. For UPI, show them the in-app payment flow.

If They're a Buyer

Show them how to search (voice or browse). Help them find what they need. Explain how to read ratings and reviews. Guide them through contacting the seller and completing the transaction. Be present for their first experience to build confidence.

Section 07

Creating Listings — Best Practices

A listing is only as good as its photo, description, and price. Here's how to create listings that actually sell.

📸 Taking Good Photos

Do's

  • Use natural daylight — take photos outside or near a window
  • Clean the camera lens before shooting
  • Show the full item — don't cut off edges
  • Take multiple angles (front, side, detail)
  • Use a plain background (wall, sheet, ground)
  • For services: photo of tools, past work, or the person
  • For food: fresh, well-lit, appetizing presentation

Don'ts

  • Don't use blurry or dark photos
  • Don't use downloaded images from the internet
  • Don't include people's faces without permission
  • Don't take photos with cluttered backgrounds
  • Don't use filters or heavy editing
  • Don't screenshot from WhatsApp (low quality)

Category Tips

Vegetables/Produce: Show freshness, arrange neatly, include hand for size reference

Handicrafts: Close-up of details, show full item, include something for scale

Tractors/Equipment: Full vehicle, close-up of condition, working state

Services: Photo of completed work, tools, or certification

💰 Setting Fair Prices

How to Determine Market Rate

Ask the user: "What do you currently sell this for?" Then check similar listings on KaryoSetu. If it's a new category, reference local market prices. The price should be competitive but fair — too high means no buyers, too low means lost income.

  • Check 3-5 similar listings for price range
  • Consider item condition (new vs. used)
  • Factor in delivery/pickup convenience
  • For services, check local going rates
  • Round to convenient numbers (₹50, ₹100, ₹500)

Pricing by Category

CategoryPricing Tip
VegetablesPrice per kg, match mandi rates ±10%
HandicraftsInclude material + labor cost + 30% margin
Equipment RentalDaily rate, include fuel terms
ServicesPer job or hourly rate, mention experience
PropertyMonthly rent or sale price, mention amenities
FoodPer plate/per kg, mention serving size

📝 Writing Good Descriptions

Most users will dictate descriptions via voice. Help them include the right information:

Description Template (What to Include)

ElementExample (Product)Example (Service)
What it is"Fresh tomatoes from my farm""I am an experienced electrician"
Key details"Organic, no pesticides, 2 kg pack""15 years experience, new wiring and repairs"
Condition/Quality"Harvested today morning""I bring my own tools"
Availability"Available Monday-Saturday""Available all week, call before 8 PM"
Delivery/Location"Pickup from my farm or I can deliver within 5 km""I cover Bhiknoor and nearby 3 villages"

Common Mistakes to Avoid

Wrong Category Selection

Listing a "tractor for rent" under "Products" instead of "Rentals." Always double-check the category. Wrong categories mean the listing won't appear in the right searches.

Missing Contact Preferences

Not specifying how the seller wants to be contacted — call, chat, or WhatsApp. Always set this up during listing creation.

Unrealistic Prices

Setting prices significantly above market rate kills trust. Setting too low undervalues the seller. Always check comparable listings.

No Description at All

A photo with no description gets far fewer inquiries. Even a one-line voice description helps. "Fresh desi ghee, 1 litre, made at home."

Section 08

Dispute Resolution Protocol

When things go wrong between buyers and sellers, the Setu Saathi is the first line of resolution. Here's how to handle it right.

When Should a Saathi Intervene?

Intervene

  • Buyer says item quality was different from listing
  • Seller didn't deliver as promised
  • Payment dispute (amount disagreement)
  • Communication breakdown between parties
  • Either party asks you for help

Escalate to Champion

  • High-value dispute (above ₹5,000)
  • Repeated complaints about same person
  • Suspected fraud or scam
  • Dispute involves threats or harassment
  • You can't reach a resolution after 3 days

Do NOT Intervene

  • Personal disputes unrelated to KaryoSetu
  • Legal matters (property disputes, criminal issues)
  • Situations where you have a personal interest

4-Step Resolution Process

Step 1
Listen
Hear both parties separately
Step 2
Check Evidence
Transaction history in app
Step 3
Suggest Resolution
Fair compromise
Step 4
Escalate if Needed
To Village Champion

Step 1 — Listen to Both Parties

Meet or call each party separately. Let them explain fully without interrupting. Take mental notes on the key facts: what was agreed, what was delivered, what went wrong. Don't share one party's statements with the other — maintain confidentiality at this stage.

💡

Ask open-ended questions: "Tell me what happened from the beginning" rather than "Did the seller cheat you?" Avoid leading questions.

Step 2 — Check Transaction Evidence

Open the transaction in the KaryoSetu app. Check the original listing details, agreed price, communication history between buyer and seller, and any photos shared. The app preserves all evidence — use it to establish facts objectively.

💡

Screenshots of chat, listing details, and payment records are your best friends in a dispute. Always reference the app data, not he-said-she-said.

Step 3 — Suggest Fair Resolution

Based on evidence, propose a resolution that both parties can accept. Common resolutions: partial refund, replacement, rework of service, mutual cancellation. Frame it as "what's fair" rather than "who's wrong." Get both parties to agree verbally.

Step 4 — Escalate if Unresolved

If parties can't agree after your mediation, escalate to the Village Champion with a summary: what happened, what you found, what you suggested, and why it wasn't accepted. The Champion has authority and resources for more complex resolutions.

Common Dispute Types & Recommended Resolutions

Dispute TypeSituationRecommended Resolution
Quality MismatchItem received is different from listing photos/descriptionReturn and refund, or partial refund if item is still usable. Seller should update listing to reflect actual quality.
Non-DeliverySeller confirmed order but didn't deliverFull refund to buyer. Warning to seller. If repeated, flag seller account for review.
Late DeliveryItem delivered significantly later than promisedIf buyer still accepts, no refund needed. If buyer no longer needs it, full return. Seller should update availability info.
Payment DisputeBuyer says they paid, seller says they didn'tCheck UPI transaction history or COD confirmation in app. Evidence-based resolution only.
Service QualityHired worker did poor quality workWorker should redo the work or provide partial refund. Both parties' reviews should reflect the outcome.
Pricing DisagreementSeller changes price after buyer agreedThe listing price at the time of inquiry is the valid price. Seller cannot change it after commitment.

What NOT to Do — Red Lines

🚫

NEVER Take Sides

Even if one party is clearly wrong, present yourself as a neutral mediator. Your credibility depends on both parties trusting you to be fair. The moment you take sides, you lose the ability to resolve anything.

🚫

NEVER Handle Money

Never collect money from one party to give to another. Never accept "holding fees." All financial transactions must happen directly between buyer and seller through UPI or COD. If you touch money, you become liable.

🚫

NEVER Make Promises on Behalf of KaryoSetu

Don't say "KaryoSetu will refund you" or "KaryoSetu guarantees this." You are a mediator, not a representative with financial authority. Escalate if a party expects guarantees.

🚫

NEVER Use Threats or Pressure

Never threaten to ban someone's account or use your Saathi position to pressure compliance. Resolution must be voluntary. If someone refuses, escalate — don't force.

Section 09

Community Building

A marketplace isn't just transactions — it's a community. Here's how to build one that thrives.

Organizing Village Meetups

Planning Checklist

  • Choose a central, accessible location (school, panchayat hall, temple courtyard, chai stall)
  • Pick a convenient time (after farming hours, weekend mornings, market days)
  • Inform people 3-5 days in advance via word of mouth and WhatsApp groups
  • Prepare your phone — fully charged, KaryoSetu app ready, sample listings created
  • Have 2-3 success stories ready to share (real users from the village)
  • Keep it short — 30-45 minutes maximum
  • Arrange for tea/snacks if budget allows (KaryoSetu may reimburse for Champions)

Demo Session Structure

  • Introduction (5 min): What is KaryoSetu, why it matters
  • Live Demo (10 min): Show the app on your phone. Search for something, show listings, demonstrate voice search
  • Success Stories (5 min): Share 2-3 stories of local users who benefited
  • Q&A (10 min): Answer questions, address concerns
  • Sign-Up Session (15 min): Help interested people create accounts on the spot

Collaboration with SHGs and Gram Panchayats

Self-Help Groups (SHGs)

SHGs are powerful allies. They already have organized groups of women who make products — pickles, papad, handicrafts, stitched clothes. Approach the SHG leader, demonstrate the app at a group meeting, and help the entire group create listings together. SHGs on KaryoSetu can dramatically increase their reach beyond the village.

  • Present at monthly SHG meetings
  • Help create group profiles and listings
  • Show how collective selling increases bargaining power
  • Track SHG sales and share reports with group leaders

Gram Panchayat

The Gram Panchayat's endorsement gives KaryoSetu instant credibility. Meet the Sarpanch and Gram Sachiv, explain how the app benefits the village economy. Request to present at the next Gram Sabha. If the Panchayat endorses, ask if they can announce through the village loudspeaker or notice board.

  • Brief the Sarpanch on app benefits for the village
  • Offer to present at Gram Sabha meetings
  • Propose KaryoSetu as a digital empowerment initiative
  • Share usage data showing economic impact in the village

Success Story Sharing

Nothing sells KaryoSetu like a neighbor's success story. Identify sellers who've grown their business through the app and feature them:

"Sunita's Pickles — From Kitchen to District"

Sunita from Bhiknoor used to sell pickles only at the weekly haat. Since listing on KaryoSetu, she gets orders from 3 nearby towns. Monthly income went from ₹2,000 to ₹8,000. She now employs 2 other women from her SHG.

"Ramesh's Tractor — Busy All Season"

Ramesh listed his tractor for rent on KaryoSetu. Previously, it sat idle 15 days a month. Now he gets bookings 25+ days. He's earned enough to service the tractor loan and save ₹5,000/month extra.

"Dinesh the Electrician — Fully Booked"

Dinesh used to wait at the town square for work. After listing his services, he gets 2-3 calls daily from villages in a 10 km radius. He raised his rates by 20% and is still fully booked.

Festival and Seasonal Campaigns

Season/FestivalCampaign IdeaCategories to Push
Harvesting Season"List Your Harvest" — help farmers list fresh produceVegetables, grains, fruits, dairy
Diwali"Diwali Bazaar" — promote local handicrafts, sweets, decoration itemsHandicrafts, food, home decor
Wedding Season"Shaadi Services Hub" — tent, catering, decoration, music, transportServices, transport, food, rentals
Monsoon"Monsoon Repair" — promote plumbers, electricians, roof repairServices, home repair
Back to School"School Ready" — tutoring services, uniforms, books, stationeryEducation, products
Holi"Holi Special" — natural colors, sweets, water suppliesProducts, food
Section 10

Code of Conduct

Being a Setu Saathi is a privilege and a responsibility. These rules protect you, the users, and the KaryoSetu community.

Ethics and Integrity

Core Principles

  • Honesty: Never misrepresent KaryoSetu's features, fees, or policies to users
  • Fairness: Treat all users equally regardless of caste, religion, gender, or economic status
  • Transparency: Always disclose that you earn from onboarding — it's not a secret, it's an incentive
  • Patience: Rural users may need extra time to understand technology. Never show frustration
  • Respect: Respect users' decisions. If someone doesn't want to sign up, don't pressure them

Professional Conduct

  • Always identify yourself as a Setu Saathi when helping users
  • Wear your Saathi badge (digital or physical) during interactions
  • Respond to user queries within 24 hours
  • Keep your own KaryoSetu profile active and updated
  • Attend monthly Saathi calls and training updates
  • Maintain confidentiality of all user information

Privacy Obligations

🔐

Absolute Privacy Rules — Violation = Immediate Removal

NEVER share a user's phone number with anyone. NEVER access a user's account without their explicit permission. NEVER look at a user's transactions, messages, or earnings unless they ask you to help with a specific issue. NEVER share user data with competitors, marketers, or any third party. NEVER take screenshots of user accounts.

Anti-Fraud Measures

Prohibited ActionWhy It's HarmfulConsequence
Creating fake user accountsInflates onboarding numbers for fraudulent earningsImmediate removal + earnings forfeited
Creating fake listingsDegrades marketplace trust, wastes buyer timeImmediate removal
Creating duplicate listingsSpams search results, annoys usersWarning → suspension
Inflating prices for commissionHurts sellers and buyers, erodes trustSuspension → removal
Onboarding without user knowledgeCreates ghost accounts, privacy violationImmediate removal
Using Saathi access for personal benefitAbuse of trust and positionImmediate removal

Consequences of Violations

Level 1
Warning
First minor violation
Level 2
Suspension (30 days)
Repeat or moderate violation
Level 3
Permanent Removal
Serious or repeated violations

Serious violations (fraud, privacy breach, harassment) result in immediate permanent removal without warning. All pending earnings are forfeited. The user may also be reported to law enforcement if criminal activity is involved.

Reporting Channel

📞

How to Report Issues

If you witness another Saathi violating the code of conduct, or if you face issues yourself, report through: (1) In-app support chat — available in your Saathi dashboard, (2) WhatsApp helpline — dedicated number for Saathis, (3) Email — saathi-support@karyosetu.in. All reports are confidential. You will not face retaliation for reporting genuine concerns.

Section 11

Recognition & Growth

Your work matters. KaryoSetu recognizes and rewards Saathis who go above and beyond.

Recognition Programs

🌟

Monthly Top Saathis

Every month, the top 10 Setu Saathis (by users onboarded + listing quality) are featured on the KaryoSetu app homepage. Your photo, name, and village appear to millions of users. This social recognition is powerful — it builds your reputation and attracts more users to your village.

🏆

Annual Champions Meet

Once a year, KaryoSetu organizes a national Champions Meet — bringing together top Saathis, Champions, and District Leaders from across the country. Networking, learning, recognition awards, and direct interaction with the KaryoSetu founding team. Travel and stay covered by KaryoSetu.

📜

Certificate of Achievement

Printable, shareable digital certificate recognizing your contribution. Share it on WhatsApp, print it for your shop, or frame it at home. Updated with every tier promotion and milestone achievement. Verifiable via QR code.

💼

Career Path to Employment

Outstanding District Leaders are offered full-time employment with KaryoSetu. Roles include Regional Manager, State Head, Training Lead, Operations Manager. Competitive salary, benefits, and equity. You start as a volunteer in your village — you can end up building a career in tech.

The Journey — From Saathi to District Leader

Story of Aspiration: "From Saathi to District Leader in 18 Months"

Month 1-3

The Beginning: You become a Setu Saathi. You onboard your family, then neighbors, then the chai stall regulars. 50 users in 3 months. You earn ₹750 from onboarding and start seeing commission trickle in.

Month 4-6

Momentum: You hit 100 users. The SHG you onboarded is selling pickles across the district. Your monthly commission reaches ₹3,000. People start calling you "KaryoSetu wale bhaiya/didi." You're nominated for Village Champion.

Month 7-12

Leadership: You become a Village Champion. You train 4 new Saathis. Your team covers 3 villages. You conduct monthly workshops. Your combined earnings (personal + overrides + workshops) hit ₹8,000-12,000/month.

Month 13-18

District Leader: You manage 12 villages, 15 Champions, and 60+ Saathis. Your district has 5,000+ users generating ₹20 lakh monthly GMV. Your earnings: ₹10,000 stipend + ₹10,000 GMV override + campaign bonuses = ₹25,000+/month. KaryoSetu offers you a full-time Regional Manager position.

Section 12

Frequently Asked Questions

Answers to the 25 most common questions from Setu Saathis.

Getting Started

How do I become a Setu Saathi?
Use the KaryoSetu app actively for at least 90 days. Then go to your profile → "Become a Setu Saathi" → complete the application form → take the training (7 modules, self-paced) → pass the exam (8/10 questions) → submit Aadhaar verification → get your badge activated. The entire process takes 3-5 days.
Is there any fee to become a Setu Saathi?
No, absolutely not. Becoming a Setu Saathi is completely free. You don't need to pay anything — no registration fee, no training fee, no deposit. If anyone asks you for money to become a Saathi, it's a scam. Report them immediately.
What if I fail the exam?
You can retake the exam after 48 hours. There's no limit on retakes. We recommend reviewing the training modules before trying again. Most people pass on the first or second attempt — the questions test practical knowledge, not memorization.
Do I need a specific type of phone?
Any Android smartphone with a working camera and internet connection is sufficient. KaryoSetu is designed for low-end phones — it works on devices with 2 GB RAM and Android 8+. You don't need an expensive phone.

Earnings & Payments

How do I earn more as a Setu Saathi?
Three strategies: (1) Onboard more users — focus on shopkeepers, service providers, and SHG members who will actively list and transact. Quality over quantity. (2) Create high-quality listings that actually sell — this earns you ongoing 5% commission. (3) Get promoted to Village Champion for additional earning streams including ₹500 per Saathi trained and workshop payments.
When do I get paid?
Earnings are calculated in real-time and visible in your dashboard. You can withdraw anytime once your balance reaches ₹500. Withdrawals go to your bank account or UPI ID and are processed within 24-48 hours (business days). No deductions or hidden charges on withdrawals.
How is the 5% commission calculated?
When a listing you created for a user results in a sale, you earn 5% of the transaction value. For example, if you created a listing for Sunita's pickles at ₹200 per jar, and she sells 10 jars (₹2,000 total), you earn ₹100. This commission continues for as long as that listing generates sales — it's not a one-time payment.
Do I need to pay taxes on my earnings?
Earnings below ₹2.5 lakh per year are generally not taxable for individuals. If your Saathi earnings exceed this threshold, you may need to file taxes. KaryoSetu will provide an annual earnings statement. We recommend consulting a local tax professional if your earnings are significant.
What happens to my commission if a user deletes their account?
If a user you onboarded deletes their account, you keep all commissions already earned. Future commissions from their listings will stop, but nothing earned is clawed back. If they rejoin later, the listing-commission link is maintained if they restore the same listings.

Operations

Can I be a Saathi in multiple villages?
Yes, you can operate in multiple nearby villages. However, we recommend focusing on one village first and reaching reasonable coverage (50+ users) before expanding. Spreading too thin reduces your effectiveness. Quality of onboarding matters more than geographic spread.
What if a user complains about me?
User complaints are taken seriously and investigated fairly. The KaryoSetu team will contact you to hear your side. If the complaint is about a misunderstanding, we'll help resolve it. If there's a genuine code of conduct violation, consequences depend on severity. One-off mistakes get a warning — repeated issues lead to suspension. You always have the right to explain your side.
What if I want to stop being a Saathi?
You can deactivate your Saathi status anytime from your dashboard. There's no penalty for stopping. You'll keep all earnings already accumulated. You can withdraw your balance (if above ₹500) even after deactivation. If you want to rejoin later, you'll need to reapply but can skip the training if within 6 months.
Can I create listings under my own name instead of the user's?
No. All listings must be created under the actual seller's profile. Creating listings under your own name for products/services you don't offer is a code of conduct violation. The created_by_saathi tag on the listing transparently shows your role in creating it.
How do I handle users who want to return items?
KaryoSetu's return policy depends on the category. For most products, returns are between buyer and seller directly. Your role as Saathi is to mediate if there's a dispute, not to process returns. Guide both parties to communicate through the app and follow the dispute resolution protocol if needed.

Growth & Advancement

How long does it take to become a Village Champion?
Minimum 6 months as an active Setu Saathi with 100+ users onboarded. In practice, the most active Saathis reach this in 6-8 months. It also requires demonstrated leadership — mentoring other Saathis, organizing events, and positive user feedback. It's not just about numbers; quality matters too.
Can I become a District Leader directly?
No, you must progress through the tiers: Saathi → Champion → Leader. Each tier builds skills and credibility needed for the next. The minimum path is approximately 18 months (6 months as Saathi + 12 months as Champion). There are no shortcuts, but exceptional performance is noticed and accelerated.
Is there a Saathi for urban areas too?
Currently, the Setu Saathi program focuses on rural and semi-urban areas where the human touch is most needed. Urban users can generally onboard themselves. However, KaryoSetu may expand to peri-urban areas in the future, where Saathis can play a role in bridging the digital divide.
What support does KaryoSetu provide to Saathis?
Priority in-app support chat, dedicated WhatsApp helpline, monthly virtual meetups with other Saathis, ongoing training content updates, marketing materials (posters, pamphlets) for events, and direct escalation path to the KaryoSetu product team for feature requests and bug reports.

Miscellaneous

Can family members also become Saathis?
Yes, family members can become Saathis independently — each on their own account with their own Aadhaar verification. However, both must genuinely be doing onboarding work. Creating accounts to split earnings from the same onboarding effort is considered gaming the system and is not allowed.
What if there's no internet in my village?
KaryoSetu works in offline mode for basic browsing of cached listings and can sync when connectivity is available. For onboarding, you need at least 2G connectivity to receive OTPs. Most Indian villages have at least intermittent Jio/Airtel coverage. If connectivity is a persistent issue, report it — KaryoSetu can coordinate with telecom partners.
Can I promote other apps or services alongside KaryoSetu?
You can use other apps in your personal capacity, but during Saathi activities (onboarding sessions, workshops, meetups), you should focus solely on KaryoSetu. Promoting competing marketplace apps during KaryoSetu events is a conflict of interest and may lead to badge revocation.
What happens during natural disasters or emergencies?
KaryoSetu activates emergency mode in affected areas — free listings for essential supplies, emergency transport bookings, and volunteer coordination. As a Saathi, you become a critical communication node during emergencies. KaryoSetu will push special guidelines during such events.
Is there a Saathi WhatsApp group?
Yes, every district has a Saathi WhatsApp group managed by the District Leader or KaryoSetu team. It's used for announcements, peer support, success story sharing, and quick problem-solving. You'll be added after badge activation. Group rules: no spam, no politics, no personal promotions.
Can I suggest new features for the app?
Absolutely! Saathis are our best source of product feedback because you work directly with users. Use the "Feature Request" option in your dashboard, discuss in the Saathi WhatsApp group, or bring it up during monthly virtual meetups. Several app features have been built directly from Saathi suggestions.
Section 13

Appendix: Training Module Content

Detailed outline of each training module including topics covered, duration, format, and sample quiz questions.

Tier 1 Training — Setu Saathi Certification

Module 1 — How KaryoSetu Works

Duration: 30 minutes  |  Format: Video walkthrough + interactive practice

TopicDurationContent
App overview and navigation5 minHome screen, categories, search bar, profile, notifications
User registration flow5 minPhone → OTP → profile setup → language selection
Listing creation flow8 minCategory → photos → description → price → location → publish
Search and discovery5 minText search, voice search, category browsing, filters, nearby
Transaction flow5 minInquiry → negotiation → agreement → payment → review
Practice exercise2 minCreate a test listing, search for it, simulate an inquiry
📝

Sample Quiz Questions

1. What is the minimum number of photos required for a product listing? (A) 1 (B) 3 (C) 5
2. How does a buyer contact a seller on KaryoSetu? (A) Direct call (B) In-app chat (C) Both
3. What happens when a user presses the microphone icon? (A) Records audio (B) Starts voice search (C) Makes a call

Module 2 — Explaining KaryoSetu to New Users

Duration: 25 minutes  |  Format: Video + practice scripts + role play

TopicDurationContent
The 30-second pitch5 minHow to explain KaryoSetu in one breath — for when you bump into someone
The 3-minute explanation5 minComplete introduction for interested prospects — features, benefits, examples
Handling objections8 minScripts for "I don't need this", "Too complicated", "Is it free?" etc.
Reading the audience4 minHow to adjust your pitch for farmers vs. shopkeepers vs. service providers vs. women
Role play exercise3 minPractice pitching to a simulated user and handling their objections
📝

Sample Quiz Questions

1. What is the best first thing to mention when explaining KaryoSetu? (A) Earning potential (B) It's free (C) It's like a digital village bazaar
2. If someone says "I can't read well," you should: (A) Skip them (B) Show voice features (C) Give them a pamphlet

Module 3 — Creating Listings for Different Categories

Duration: 40 minutes  |  Format: Video + hands-on practice

TopicDurationContent
Products listings8 minVegetables, handicrafts, household items — photo tips, pricing, descriptions
Services listings8 minElectrician, plumber, tutor — showcasing skills, availability, service area
Rentals listings6 minTractors, equipment, rooms — condition, daily rates, terms
Transport listings5 minVehicles for hire, shared rides — routes, capacity, timing
Property listings5 minRooms, shops, land — area, location, price, photos
Food & healthcare4 minHome-cooked food, health services — hygiene norms, qualifications
Hands-on practice4 minCreate one listing in each category using practice mode

Module 4 — Voice and Language Features

Duration: 20 minutes  |  Format: Video + voice demo

TopicDurationContent
Voice search demo5 minHow to teach users to speak their search query naturally
Voice listing creation5 minDictating descriptions instead of typing — tips for clear audio
Language switching5 minHow to change app language, mixing Hindi and English, regional language support
AI assistant features5 minAsk the assistant for help — "suggest a price," "improve my description," etc.

Module 5 — Privacy and Safety Guidelines

Duration: 20 minutes  |  Format: Video + case studies

TopicDurationContent
User data handling rules5 minWhat you can and cannot access, store, or share
OTP and password safety4 minWhy you never set passwords, how OTP flow protects users
Spotting scams5 minCommon scam patterns — too-good-to-be-true offers, advance payment requests
Protecting vulnerable users4 minExtra care for elderly, women, first-time internet users
Case study review2 minReal examples of privacy violations and their consequences

Module 6 — Handling Disputes

Duration: 25 minutes  |  Format: Video + scenario practice

TopicDurationContent
When to intervene4 minTypes of disputes you should handle vs. escalate vs. stay out of
4-step resolution process8 minListen → Evidence → Suggest → Escalate — detailed walkthrough
Common dispute scenarios6 minQuality mismatch, non-delivery, payment issues, service complaints
Red lines4 minNever take sides, never handle money, never make guarantees
Practice scenarios3 minResolve 2 simulated disputes using the 4-step process

Module 7 — Earning Structure

Duration: 15 minutes  |  Format: Video + dashboard walkthrough

TopicDurationContent
Earning types explained5 minOnboarding reward, listing bonus, ongoing commission — when each triggers
Dashboard earnings view4 minHow to read your earnings breakdown, daily/weekly/monthly views
Withdrawal process3 minMinimum threshold, bank/UPI linking, processing time, troubleshooting
Tips to maximize earnings3 minFocus on active sellers, quality listings, and SHG groups for compound growth

Tier 2 Training — Village Champion Certification

Module A — Leadership & Team Management

Duration: 35 min  |  Format: Video + Role Play

Topics: Setting expectations for your Saathi team, giving constructive feedback, motivating through recognition, handling underperformance, delegation and accountability, running effective team meetings, performance reviews.

Quiz: 5 questions on leadership scenarios

Module B — Workshop Planning

Duration: 30 min  |  Format: Video + Template Kit

Topics: Choosing venue and timing, promotion strategies, demo session flow, audience engagement techniques, photo documentation, attendance tracking, post-event follow-up, budget management.

Quiz: 5 questions on event planning

Module C — Data Analysis

Duration: 25 min  |  Format: Interactive Dashboard Tutorial

Topics: Reading village-level analytics, identifying trending categories, spotting underserved areas, tracking Saathi performance metrics, using data for decision-making, generating reports for KaryoSetu team.

Quiz: 5 questions on data interpretation

Module D — Advanced Conflict Resolution

Duration: 30 min  |  Format: Video + Case Studies

Topics: Multi-party disputes, disputes involving Saathis, legal boundaries, evidence documentation, escalation to KaryoSetu legal team, dealing with threats, protecting whistleblowers.

Quiz: 5 questions on complex dispute scenarios

Training Summary

TierModulesTotal DurationExam QuestionsPass Threshold
Tier 1 — Setu Saathi7 modules~3 hours10 questions8/10 (80%)
Tier 2 — Village Champion4 additional modules~2 hours20 questions16/20 (80%)
Tier 3 — District LeaderIn-person training2-day workshopAssessment + interviewPanel evaluation
Quick Reference

At-a-Glance: Saathi Quick Reference Card

Print this or screenshot it — the essentials you need every day.

Earning Rates

New user onboarded → ₹5
First listing for user → ₹5
Ongoing sales commission → 5%
Min withdrawal → ₹500
Payment method → Bank/UPI

Support Channels

In-app → Dashboard → Support Chat
WhatsApp → Saathi Helpline
Email → saathi-support@karyosetu.in
Emergency → District Leader
Fraud Report → In-app + WhatsApp

Never Do This

❌ Share user phone numbers
❌ Create fake accounts/listings
❌ Handle money in disputes
❌ Take sides in disputes
❌ Promise refunds from KaryoSetu

हर सेतु साथी, एक पूरा गांव

Every Setu Saathi, an entire village connected.

KaryoSetu Setu Saathi Program Handbook v1.0 · April 2026

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